My Black Friday Promotion Strategy On Facebook - Will it Work?

Last Update: November 20, 2019

Hey Guys, I am so excited about moving forward with this Facebook Black Friday Campaign blindly. I have no time to create Mailing Lists so I had to find alternatives.

My first tack was to create a Black Friday Post on my Affiliate website. My second tack was to make my peace with Facebook and create a new business page. My last one got unpublished because I didn't follow their rules. They never told me what rule I broke but I feel it was placing affiliate links from Wealthy Affiliate directly on my business page posts. I misunderstood the lesson at WA that had a task to paste one's posts on FB.

Facebook Business Page

This time around I am using my FB business page to write a blog and add links to my website. When I first added my links, instead of pictures from my website appearing, I saw a large gray outline of a person that preceded my link. At first, I thought this was FB punishing me ha-ha!

My mind began to churn and I thought maybe I was missing something here. So I Googled how to have a picture from my website blog get automatically placed on my blog link on FB. WOW I found out that there was a way. I had to take action on the Social Media section on my WordPress dashboard.

I followed the instructions as best as I could and added a blog link on my Facebook post. And VOILA! as my website info appeared, so did a pic from my blog next to it. See what I mean below:

BTW you can find my new Facebook URL in my profile page is you wish to see what I have done recently.

I also had created a pinned post that introduces visitors to Affiliate Marketing where I added a link to my website at the end of my FB Blog Post. No direct affiliate links used.

Another post I created was to promote the Black Friday Sale where I added the link to the corresponding post on my website. What the heck I thought, why don't I promote this sale using paid ads. FB gave me a $5 coupon that I used to BOOST this post for a total of $10. It would run for 10 days at $1 a day. This was perfect as it would end on November 30th!

After I did this I noticed that FB had positioned an events' promotion window right at the top of my posts. This was something I had seen before and thought it was annoying. BUT, what if I used that to promote the Black Friday Sale? This would stay at the top right above my pinned post. So I created an event. Here is a screenshot of this entry:

Note that the tickets link goes to my Black Friday promotion link on Wealthy Affiliate. This could be construed by Facebook as breaking a rule. But this time around I am actually a paying customer So we shall see. If they decide to unpublish me again, I will be done using this strategy and only use FB to communicate with like-minded members in business groups

Stats

One of the advantages of paying for ads on Facebook is they provide a running stats page that shows how many people saw you page and how many clicked your links.

In addition you also get to see how many people clicked your post. And off course I have requested comments.

This is a learning process and I am doing first BEFORE going through the courses on Weathy Affiliate. If November 29th wasn't so close I would have done this in reverse. So it is like shoot first and ask questions later.

The Outcome

Clearly I have no idea what the outcome is going to be. One thing is for sure. By not being as active on WA I was able to focus more on my business and step out of my comfort zone to try new things.

If this works, perhaps I will write a Blog on it in December. And if it doesn't, I won't ha-ha!

I am writing more website posts including reviews of affiliate holding companies like Clickbank, CJ Affiliate etc. In this way perhaps I will have to do research and maybe become affiliates that I can use on my website to promote other products that are related to business.

Closing Thoughts

I didn't expect to be writing a post on WA so soon. However, I felt this was something that other members may be interested in knowing. This may be common knowledge to others, but it's all new to me.

Please go, find my FB business page on my profile. I'd be extremely grateful if you liked my page and left me some comments. Perhaps I will be sending a request for likes to friends and family. And you guys have become my online family.

All the best to you.

Edwin

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ERichardson1 Premium
Good evening my friend, I too had to learn about the Facebook business page, when I started out I didn't realize that I was spinning like a couple hundred bucks a week however, I learned that lesson very quick, I only wanted to spend fifty bucks a week. The business page however, does help and of course I'm doing all that you mention above. I am also excited about Black Friday, I wasn't prepared last year however, I am not beginning until tomorrow and I'm going to be doing actually the same things that you are doing. May you be very successful this Black Friday my friend, and May you have a wonderful night.
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EdwinBernard Premium
So glad to hear I am not alone in using this Facebook strategy. I made sure that I put a maximum limit. If you only have an agreement to pay for every click there is no control if the clicks fo huge. That is a good and bad problem to have. Good if that results in revenue. Bad if what you earn is less than the cost of the campaign.

I shall be adding posts regularly on my FB page from now on. LEt me go and check to see what the stats are at the moment. I haven't checked it out today.

I wish you all the best in your BF Campaign too.

Cheers.

Edwin
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Ropesa Premium
Wow I hope it works, I think even if it doesn’t work you should update us on your experience, in December
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EdwinBernard Premium
Thanks for your encouragement Rose. I will be making mods using the ideas Kyle shared on his recent Black Friday sale update post.

Ok I will report how it worked out. If I get a lot of views but no sales that will say I need to tweak what I’m doing using FB.

All the best to you.

Edwin
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idekonsulten Premium
Thanks for sharing this with us, it's GOLD.
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EdwinBernard Premium
Thanks for your encouragement. Do check out my FB site and give it a like. I’ll repay the favor.

Edwin
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David960 Premium
I might have to break down and join Facebook. I have stayed away. To create traffic for my website, I will have to give up on my issues.

Thanks for the insightful post,
David
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EdwinBernard Premium
David,

That’s what I did. Good luck with FB. Did you have a chance to check out my site?

Edwin
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David960 Premium
Yes, I read your Black Friday article. I will look at the rest another time.

Looks great and came up on my phone quick. Now to see what the sale can do for you.
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David960 Premium
I left a comment.
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AnitaSmith60 Premium
Hi. Yes I found the F/Bk business page very useful. So glad you have got that sorted - and love the way you are promoting Black Friday. Good luck with that.
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EdwinBernard Premium
Thanks so much Anita. Appreciate your encouragement.

Cheers.

Edwin
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AnitaSmith60 Premium
Your very Welcome Edwin.
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