Have You Had This Experience With Your Blog Posts?
When you check for the rank of your post using the Site Rank tool on Jaaxy do you only use the keyword based title?
Or do you also try using the subtitles and even mixing up your original title to see what changes in rank you can get?
If you have attended any of Jay Neil's webinars on SEO and ranking, you will have seen Jay state that your blog posts can get ranked for many other phrases (keywords) within your article besides your title. This Blog Post will demonstrate this significance when you consider the rank of your post.
Every article ranks. It may not be on the 1st page but it will be there on a subsequent page. In this article I am only addressing the rankings that appear on the 1st page of the search engines.
No Keyword Rank
I wrote a review about My Lead Systems Pro a while back. The title was
My Lead System Pro, A Review
The Jaaxy Keyword Research gave the following result:
The Jaaxy Site Rank showed no 1st page rank as follows:
A big zero for all three search engines. But when I entered a sub title into the Jaaxy Keyword Research this is what I got:
Sub Title: Why I Joined And Later Decided MLSP Was Not For Me
Notice that it came up as #1 in Google and Yahoo. But on another page on Bing. The strange thing was when I entered this phrase into the Jaaxy Keyword Research window I got < 10 for the Avg. Traffic and zero for QSR.
Let's be frank. Nobody is going to enter this phrase into a search engine. Hence, this particular result is academic. However, the point I want to make is there may be other phrases that someone may enter into the search engines that will result in a first page pop up. Don't despair if your Keyword doesn't rank after you publish your article.
Article Rank Change Example
In this example I will show how a title that does rank on page 1 but not in the 1st slot, can end up as #1 if you mix your title around.
Article Title: The Best Training In Affiliate Marketing That Turns Beginners Into Pros
The Jaaxy Keyword Research Result I originally got was as follows:
After I published my article I got the following rank using the Jaaxy Site Rank tool:
Not bad with a 1-2-1 ranking result in Google, Bing and Yahoo respectively. After changing the words to: Training In Affiliate Marketing That Best Turns Beginners Into Pros
This keyword phrase hit the #1 slot in all three search engines. The point here is by making a slight change in the phrase, your article could move up in the rankings.
What Does This All Mean?
Firstly, will the keyword you used for your article be what a person will use in the search engines? If it isn't, then getting ranked high doesn't really help you.
On the flip side, there may be other keywords buried within your article that are worthy of someone entering into the search engines. And they could result in ranking your article higher.
The Critical Take Away
Getting ranked high is only the first step towards getting conversions. What must follow is significant and regular traffic to your posts.
Newbies like me need to do other things to direct traffic since it will be awhile before the search engines will consider our sites as Authority sites and send traffic there using their algorithms. These other things are to use social media to help.
I have seen many experienced members on WA emphasize that after we publish a new blog post, we should go to our Social Media sites on Facebook, Twitter, Pinterest and others to write a few words to introduce our post followed by a link.
This is an important way to not only send traffic but also to build our brand so that these same visitors will return to see what new posts we may have published. To not disappoint, it is critical that we publish posts not only often, but also on set days and times if possible.
Follow The Training
Wealthy Affiliate lessons train us to do all of this. We know that it is a process that others before us have proven to work. Instead of getting disheartened when we see our traffic is low, we should expect that initially and follow the training.
Since I hit 50 posts on my website I have noticed more of my articles are ranking on page 1. And I have done very little in using Social Media as stated above. Knowing that In have loads of room to improve my rankings as well as traffic, gives me a great feeling.
Closing Thoughts - A Word of Caution
@Neil Patel, the intrepid entrepreneur that I like to call him, in one of his #blog posts stated that we must make sure that we do not write and publish articles that are very similar to each other. When we have Make Money Online as our niche, there is a greater danger this can happen compared to other niches.
After reading that I went and checked out all my posts and was aghast how this applied to me. All my instructional posts are grouped together under a menu called Tutorial. These titles are prefaced predominantly by the words How and What. I discovered several of these articles cover similar ground.
Like, "How To Choose A Niche In Affiliate Marketing" and "Ideas In Affiliate Marketing".
When Google sees this, confusion reigns. My posts are competing with each other. Guess what happens. The rankings are terrible. In this group of articles very few are ranked on page 1.
There is another factor at play. There are those who are recognized by the search engines as being authorities in this area. They will be the ones who will get ranked higher as well as get more traffic.
Neil recommended that rather than having several articles touching the same topic, to combine them into fewer articles and do a better job in On Page SEO. Just like is taught here at Wealthy Affiliate. It was reassuring to see another expert like Neil say the same thing. And why wouldn't he?
I sincerely hope that other newbies who read this will be able to gain something from my experiences. Please let me know what you think in the discussion area below.
As always, I wish you much success in your affiliate marketing journey.