Consistency - The Secret Ingredient To Success

Last Update: April 03, 2021

Recently one of my coaching sessions addressed the importance of being consistent in one's business. This inspired me to write this post to help fellow members at Wealthy Affiliate.

Have you attended seminars, read books and paid for courses to learn what are the critical ingredients to become successful? There are many factors involved in achieving success. I have listed 5 of the major one's.

  1. Vision
  2. Create a Plan that includes tasks and deadlines
  3. Hard Work
  4. Learn and implement critical skills
  5. Network with Successful People

All of this is fine and dandy. What if you lack consistency in your execution? Do you think you can still succeed?

Wealthy Affiliate Training

What is the one most important lesson driven home in all OEC and Bootcamp training? Take a guess.

Isn't it Kyle giving Home Work to write at least three posts a week? There is a very good reason for this.

If you want to rank high in Google and drive traffic to your website, being consistent in publishing posts is the one most important thing you can do.

Fail Your Way Forward

If you feel your posts are not good enough and that is the cause of inconsistency, I have news for you. People are not looking for perfection. They want to see if what you share with them will help them get what they want.

The amazing thing is the more you write, and make mistakes along the way, the better you will get. As you learn to get better using the tools of the trade, you can always go back and improve your old posts with updates using lessons learned.

Get Better Results By Doing Less

How can this be? Read the following and you be the judge.

I want to look at a 12-week period and compare the following two affiliate marketers in their post output.

Affiliate Marketer 1 was consistent in publishing 2 posts every week on Sunday and Wednesday for a total 24 posts.

Affiliate Marketer 2 posted 5 posts the first week, none the next two, then a couple on each of weeks 4 and 5. He took a break for one week.When he resumed he added three posts in weeks 7, 8 and 9. This adds up to 18 posts so far. In the following three weeks he manages to push through 12 more posts on random days.

Let's recap. Affiliate Marketer 1 published 24 in 12 weeks at a consistent rate of two each week.

Affiliate Marketer 2 ended up with 30 posts at the end of 12 weeks. But his output was inconsistent. But he did have 6 more posts published,

Who do you think would be more effective in search engine ranking and generating traffic?

Neil Patel Speaks

Neil Patel, one of the most successful affiliate marketers in the world, stated the following in one of his posts on blogging:

"Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not."

I am certain that Mr. Patel is not alone in this belief. Ask any of the Super Affiliates here at Wealthy Affiliate and they will validate this fact. There websites have hundreds of posts that they published on a consistent basis over time.

Try This Experiment

You can try an experiment over the next few weeks. For four weeks write three posts a week, Then check your Google Analytics results. the following four weeks publish posts sporadically. Then check your results. I can almost guarantee that you will see your click throughs and traffic drop. I speak from painful experience.

The take away I want to leave you is this. Plan on fewer posts each week if that will guarantee that you will publish them consistently. Even one post a week is better than being inconsistent.

Obviously, the more posts you write each week on a consistent basis will propel you to your goals faster.

What Has Been Your Experience?

Please share what your experience has been regardless if you have been consistent or inconsistent. We can all learn from each other's experiences.

Happy and consistent blogging


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Recent messages
David1960 Premium
Hi Edwin
Thanks for the excellent post!!!
EdwinBernard Premium
Glad to hear you say so David. Thanks for commenting.


Only1Hugh Premium
Hey Edwin yes all that I have read this seems to be true. I have not tested it myself with this level of monitoring but I can now and come back with results. Good to see you and Happy Easter (if you celebrate).

EdwinBernard Premium
Hello Hugh,

Thanks for the Easter greetings. Yes we do celebrate Easter. Testing is always helpful.

A belated congrats on earning an Ambassadors position. Enjoy the experience as it is well worth it.


lucbizz Premium
No matter what writing schedule you have, is it once a week or 3 times? Stick to it. Your readers expect it if you did so before.
Thanks for the share, Edwin
EdwinBernard Premium
Hi Luc,

Exactly. That is what matters. Thanks for commenting.


FKelso Premium
Good to see you on here,Edwin.

Hey, hey, you must have been talking about me when you mentioned Affiliate #1. I post every Wednesday and every Sunday I, too, believe that consistency is very important. I'd do more per week if life didn't fill up so much, but have made it my rule to do two posts a week no matter what. Eventually it should be helpful.

So, how have you been doing? Obviously, you've been busy, since you haven't been on here much. What's your main project these days?
EdwinBernard Premium
Glad to hear from you Fran. I have been getting more referrals which is great. The challenge is to convert them to paying members. I have set up my WA autoresponder system and it is doing its thing.

Although Affiliate Marketing is my main focus, I am also investing in Cryptos. This year is supposed to be a bull market and I hope that is the case So far I am doing pretty good. Some one complained to Kyle about my recent post on this topic saying I was promoting a product, i.e. the alt coin I was discussing and that post was removed. If any member followed what I was doing they should be happy now. I never make recommendations since I am not qualified. Hence I just talk about what I do.

My other project is trading Forex. I qualified to become a trader for a company who allows me to trade their funds. It's great since I have zero risk. And they let me keep a significant portion of any profits I make. which happens to be greater than 50% by a large margin. This is not for the feint hearted.

Great to hear that you are being consistent. Hope all is well with you.


FKelso Premium
Excellent! Forex is an interesting way to go. I wish you tons of money.
AlexEvans Premium
If there was only one beat of the drum it would be consistency.

Some really good ideas explored and advice given in your post.
EdwinBernard Premium
Thanks Alex for commenting.