The tide might be out but every opportunity to write is another step in the right direction, the amazing thing is that there is no accounting for engagement what works today, may not work tomorrow, the post may be just the bees knees, but fall flat, the content that can be the hardest to create are the words that sell or promote the offer or product. and do it consistently.

The same rules apply to sales copy as well I guess at the end of the day it is all about being relevant to the audiences that we are reaching out to.. Creating routines around content creation can be so helpful, music helps as well some days, and the thing to accept at the end of the day is that no two days are the same, that realization can be liberating and empowering all at the same time.Don't sweat the write stuff is rapidly becoming my mantra.