Website Breakdown: The Sleep Judge
Hey, like I said last week I think it's important to see success in order to be successful. This week I want to show you the type of website everyone should be working towards and one that you could compete against.
Website: https://www.thesleepjudge.com/
Age: 2 years 7 months
Traffic:
My guess for revenue: Probably $30,000+ per month
If you take a look at the website you'll see that it's mainly just best of posts and a fairly active blog (maybe they post a non affiliate piece of content once or twice a week).
You might be asking yourself how does such a simple website almost get 1 million views a month?
Google the term air mattress - you'll see sleep judge is 4th. That terms gets 7,000+ clicks a month and so does air mattresses, which sleep judge ranks for. Air bed and air beds get 7000+ clicks too and sleep judge ranks for those terms too. Plus it ranks for best air mattresses, best air mattress, best air beds, best air bed, best air mattresses 2018.. you get the picture. This keyword alone probably gets sleep judge 50,000+ clicks a month.
This is why I love best of lists so much. You rank for so many different terms and you get so much traffic. At first you might only rank for best air mattresses 2018 but into time you'll rank for best air mattresses and if you do a really good job, like sleep judge does, you can even rank for air mattresses.
This is the kind of website you could make and if you stick with it for a few years and learn how to outsource content could possibly even pass.
Hope this helps!
-Dylan
Recent Comments
37
Thanks for sharing, Dylan! Interesting to look at. I didn't care for the site's layout at all, but it definitely has a lot on there!
Your last words there about learning to outsource content has me wondering about your thoughts on outsourcing - the how's, when's, why's etc... maybe a topic for a post in the future? :)
Thank you making your time to share website breakdown and keep showing us how effective best of post are. I definitely will do as you suggest. Thank you once again! Wish you best of luck.
Dylan, I can't thank you enough for keep finding and sharing
websites like this.It's really helpful and motivating, thank you
so much.
Question for you.Does google penalize for having
more "best of" type articles compared to informative?
what must be the ratio of these two?
I honeslty think if you make your best of posts long enough you don't need a single informative post. But I would keep it 70% lengthy best of posts and 30% informative
Wow, that's amazing, really interesting.
I guess the money is in the best of posts.If it is the other way around, like 70% informative and 30% best of posts, the site makes less money.
Thank You, Dylan
Hi Dylan, it looks like your website is doing well for visitors.
There are ways to lower your bounce rate and you can do searches here for help. 77.27% is high and shows visitors aren't staying for long, but for only 1 minute according to your image.
Your guess for revenue sounds awesome!
We aren't supposed to leave our website links in our blog posts or in comments. I found that out a few months ago when I first joined, I was asked to remove it. Great looking website :)
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Thank you for sharing.
No problem