Video Marketing Strategies to Build Your Business in the 21st Century
Engage Your Target Audience
81% of people feature their video on their brand website
300 hours of videos uploaded to YouTube every minute
80% of Internet users recall watching a video in the past 30 days
46% took some action after viewing the ad
4.6 billion ads are watched online each year
Online video ads received 18.3 more viewers attention than tv commercials
85% of the US population has watched a YouTube video
65% watch 1 video per week
90% of online video watchers are between the ages of 18-44
viewers who view videos stay on websites an average of two minutes longer than those who don't
59% of viewers watch a video that is less than 1 minute long
Video Marketing Statistics
7 in 10 marketing professionals are marketing video for CEO
70% of marketing professionals report video converts better than any other medium
Using video on landing pages can increase conversion by 80>#/p###
The average Internet user spends 88% more time on a website with video
65% of execs have visited a vendors site after watching a video
39% of them have called a vendor after watching a video
Mobile Video Statistics
92% of mobile users share videos with others
Video accounted for 55% of mobile data usage at the end of 2014
By 2018 half the world's users will have a smartphone
80% of Internet users primarily use a smartphone to search the web
47% use a tablet
Mobile makes up almost 40% of the global watch time on YouTube
What This All Means to Digital Marketing
Digital Marketing has expanded and matured with technology which has increased the ability to use video and advertising on the Internet. Generation Z is the digital generation because they were born when digital technology was being perfected. Their parents allowed them to have a smartphone from the time they were young. Both the Millennials and Generation Z get their entertainment in alternative methods rather than just on a television set.
This is why the statistics above on video marketing are where they are now and will continue to increase in the future!
Recent Comments
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You can start by creating screen cast videos (how to) and you can use free tools to start such as https://screencast-o-matic.com/ - the pro version is only $15 per year.
Then you can move up to tools like camtasia where you can create full blown studio quailty videos, screen cast videos, editing and powerpoint videos.
I'm in one niche and all I do is video marketing, and the earning from that site has steadily grown each and every year. - so, I can testify to the power of video.
If you’re not using video as part of your marketing strategy you are missing out big time.
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Thanks for these great stats. Simply put, if you want to succeed online, you got to start doing video marketing!!