Share Your Story

When ever you listen to a professional speaker, they use a story to emphasize the point they are making. We each have our own story to tell. That story is your life journey and experiences.

Your life map, is your story of how you reached your goal in life and the sacrifices you made to get there. Sometimes we know how to reach a goal, and sometimes we go the roundabout way to reach the goal

Stories, especially a signature story, is a marketing tool to brand your products.Key Takeaways of Your Signature Story

What?Stories create an emotional investment between your brand and your consumers.

So what? When a signature story is properlycrafted it can be a strategic asset that can be leveraged over time,providing inspiration and direction both internally and externally.

Now what? Use your story to tell your brand's history to tease out compelling facets that catch theattention of your targets. Be intriguing, authentic, involving and strategic.

When you tell a signature story you're connecting far more to the essence or reason behind your work – your mission, vision or raison d’être — than to your expertise--they're connecting through a feeling or emotion