Marketing With Videos

byDShensky

1.3K followers

6 years ago

What is the right video content for your purpose?

There are 3 categories to consider

1. Awareness

Brand story

storytelling

Short documentaries

How-tos

Thought leadership

2. Consideration

Product explainer

company culture

PSAs

Testimonials

3. Decisions

FAQs

Instructional Videos

Personalized Videos

Keep It Short

Generally no more than 2 minutes

Prospect will leave within the first 30 seconds

2 minute videos get the most engagement

Center Around a Brand Story

Appeal to your customers needs, wants, and desires

Don't focus on sales

Focus on the benefits and value you're providing your audience

Don't Be Boring

You want to set yourself apart from your competition

Be informative and fun at the same time

Make it enticing

Make it interactive

Decide Where to Place Your Videos

website

Facebook

Twitter

YouTube

Measure and Analyze Your Performance

Click through rate---referrals

Number of views

Engagements---comments

Number of likes and shares