Just a Heads Up for Facebook Pixel Users
Just got an email from Facebook today about an update to their Pixel:
Hi Don,
On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.
Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.
Businesses can opt out of first-party cookies by updating their pixel settings in Events Manager.
The controls people have over ads on Facebook in Ads Preferences will not change. Our Business Tools Terms also still require businesses to clearly disclose how they use cookies and share data collected on their sites with third parties, so we recommend businesses review their cookie-related disclosures. To learn more about this update, visit the Help Center.
You are registered as an admin of these Facebook Ad Accounts which have Facebook pixels:
Thanks,
The Facebook Ads Team
Recent Comments
4
I heard about Facebook Pixels, but never used it.
Does this apply only if you have your own page on Facebook or do you need something more?
Thanks for the heads up.
It's only for if you're running a Facebook page. Which I highly advise! :) I've gotten tons of traffic from it.
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Thanks for the information I have looked at the information and I think I will stay with the default settings.