Baking In The Time of COVID
Evidently, when people are stuck at home with nothing else to do, they turn to baking.
Since the time the virus started requiring us to shelter indoors, my BakingNaturally.org traffic has tripled. I'm curious if any of you have seen similar upswings to your traffic.
I'm using my website to help people figure out how to use items they may have on hand, or how to substitute items they don't. For example, yesterday I posted the old "Wacky Cake" recipe (a cake that uses no eggs). It immediately went crazy. The day before, I created a post on How To Use All Those Beans You Bought (since my store was completely cleared out.) It also went crazy. And today, I'll work on another substitution post - how to use nonfat milk in recipes.
For me, right now, it's not really about selling, but about helping. I certainly can't be on the front line helping sick people, but this I can do!
Between Dwaine and I, we'll wrack our brains remember all those anecdotes our moms told us about growing up in the Depression - ways to stretch a meal, how to get by without, what can substitute for what. It seems people are looking for that. I always thought it might come in handy.