UnicornSmasher - Useful Amazon Tool

Hey all,

I've been using a paid tool recently called JungleScout which is good for showing you the amount of sales a certain item gets on Amazon.

I just found out that there's a free version called UnicornSmasher, so I wanted to share it with you.

The Problem

Sometimes we have no real way to know if a product, or type of product, sells well on Amazon.

For example, I built a watch site once, and knew that even though not a lot of people would buy luxury watches online, there would probably still be SOME sales right?

Well, not necessarily.

If we look at what Unicorn Smasher says for the Rolex page, this is the estimated sales volume:

There's a lot going on in this picture, so I'll explain it a bit here.

1.) I'm on the "Rolex" search result page on Amazon.

2.) I've clicked the Unicorn Smasher Chrome extension

3.) Unicorn Smasher has then calculated the estimated sales for each product on that page. I've highlighted that part of the box.

Apart from two watches on that page (which are cheap replica Rolexes), the sales volume is terrible. Fewer than 5 per month for each model. That's on the WHOLE of Amazon.

There's no way that me as an affiliate would be able to get more than the occasional fluke.

I guess that's my "Rolex Unicorn" successfully smashed then.

Another Example:

I was inspired to make this post after reading @Marcus1978's latest post here: https://my.wealthyaffiliate.com/marcus1978/blog/no....

He said that some sites might not be successful and his synth site wasn't making any sales.

I ran syth's using Jungle Scout so we could see how the free and paid tool compare, and here are the results:

So while this isn't a comprehensive breakdown of the entire niche, what we can see is that even the "Best Seller" Gakken SX-150 only makes around 150 sales per month. Again, assuming an affiliate is only going to capture a small percentage of those sales, it doesn't bode well.

On the other hand, the Akai Professional looks good. If you can promote that, or rank for its review term Marcus, you might do a bit better.

How Does It Work?

Within every broad category, and subcategory, Amazon gives each product a "Best Seller Rank". The problem is that it can be confusing trying to find it, and there's a lot of manual work involved.

On top of that, something might get the "best seller" tag meaning it sells well in its sub-category, but what if that only requires a few sales to reach?

What JungleScout and UnicornSmasher both do, is look for the product's MAIN CATEGORY rank (so in the case of synths, it's "musical instruments" and pair that up with sales data they've assembled over a few years, and then they can estimate how many sales that product should be generating.

For example, they know that to be ranked number 10 in "musical instruments", you must be generating X number of sales. Being number 500 in the same category generates X sales too.

The chrome extension puts all this data together and gives a sales estimate. It saves you having to spend ages checking the Best Seller Rank for each product, and then guess how popular that category is.

Is It Accurate?

I can't say for sure how accurate it is, and it's based on estimations, but consider this:

1.) Both tools know how many sales various ranks make, because they are actively selling things on Amazon themselves, and have access to a lot more data on top of this.

2.) When I look up what I earn a lot of commissions on from my sites, they always sell well according to the tools. When I look up what I promote but DOESN'T sell well, the tool always agrees it shouldn't be selling.

So based on my own experiences, it's pretty good.

So if you're looking to validate a niche idea and/or looking to see which products to promote within a niche, this is a good tool for giving you an idea of an item's popularity.