These are the five obstacles to overcome to make a sale
I found this quote from the inimitable Zig Ziglar the other day. It sums up quite nicely the 5 conditions that must be met before we can make a sale. If you are trying to build an affiliate income by selling other people's stuff, you need to know these. You can't just go around dropping your affiliate links into Facebook, people will just ignore you and mentally screen you out, or even report you as a spammer.
The 5 Obstacles
No Need - If nobody needs the item, it will not sell
No Money - If people don't have the money to spend, it will not sell
No Hurry - They aren't desperate enough to find a solution to their problem
No Desire - They aren't looking to purchase anything today
No Trust - They have no trust in you because you haven't yet built any