Strategies vs. Tactics

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Introduction

If you want to avoid tech overwhelm and being distracted by every new shiny offer you see on the web, learn the difference between strategies and tactics.

A strategy is a long-term game plan, like how to build a profitable niche website. This is what WA teaches through this membership site.

A tactic is a limited activity that produces a specific outcome in one narrow domain. For example, using a number in your headline tends to increase click through rates.

That is a tactic for headline optimization.

Most marketers chase after tactics

The truth is that most marketers spend a lot of their early efforts chasing after tactics.

They want the edge that a particular product or blog post promises. Landing page optimization, higher click through rates on FB ads, open rates on e-mails and the list goes on.

However, these same entrepreneurs have no strategy for what they are trying to accomplish. They don't know where they are going or how to get there. The effect is that they bounce around from tactic to tactic.

They are looking for the quick fix.

Focus on your strategy

My advice?

Stop consuming 99% of the blog posts or videos you see on the web and unsubscribe from 99% of the e-mail lists you are on.

I don't say this because those things are necessarily low quality (though some are). Rather, it's so you can focus on your strategy.

Work on that long-term plan instead.

If you need to purchase an additional product or learn an addition skill, LET YOUR STRATEGY dictate that. (And then just seach the WA archives to find what you need!)

Good luck.

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Recent Comments

3

thank you for your direction towards focusing on strategy! Good!

Awesome post - thanks a lot for sharing! Really like featured photo of the post!
Wish you all the best!
Bob

Thank you
👍

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Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
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One Profit Ready Website
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Market Research & Analysis Tools
icon
Millionaire Mentorship
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Core “Business Start Up” Training