Use Unboxing Videos as Inspiration for Product Reviews
So, I have mentioned before that when it comes to product reviews, that Google expects them to be original and in-depth, not just a re-write of the Amazon description or copied content from your affiliate program.
But just how do you make your reviews more interesting, more unique, more authoritative than everybody else?
This is a particular problem when you don't actually own the product or have never used it.
You can't get a true feel of the product or actually see its pros and cons.
Here is a unique idea to increase your knowledge of a product - watch unboxing videos!
If you don't know what these are, you can find them on YouTube.
They typically feature somebody who has just bought a product and literally unpacks it in front of the camera.
You can actually see the true size of the product, how it is packaged, if it comes with instructions, how easy it is to put together, if it looks cheap or high-quality etc.
You can listen to a genuine first-hand review of the product that will have much more use and relevance than the Amazon description.
I hope this helps to raise the quality of your product reviews.