The Vacuum Cleaner Niche!

Last Update: May 15, 2022

So, over my next few blog posts, I am going to discuss some niche ideas that you may not have thought of.

This information came from the Ahrefs blog, following their research into the 6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive).

I will summarize their findings and add my own thoughts too.

Right, let's talk about vacuum cleaners!

There are currently over 69,000 monthly searches for "best vacuum cleaner" so it's obviously something that people are genuinely searching for.

However, that keyword is very competitive, and you are unlikely to beat the likes of Wired and Good Housekeeping.

But there are plenty of lower authority sites that are getting a lot of traffic, such as homevacuumzone.com.

When you look at these sites, they are typical affiliate marketing sites full of product reviews that are basically just a re-write of the production description, with no real indication that they have done any research.

Now, here is where my thoughts differ on how to go about this.

Ahrefs is implying that all the posts will be product reviews, they don't mention having informational content.

Imagine what you could do, if you took the time to find questions that people are really searching for, and gave thorough, in-depth answers.

Rather than your niche being the product, vacuum cleaners, find a narrow niche where you can answer questions and offer useful advice.

This will attract the traffic, and as you establish your authority, you can then add product reviews.

Ideally, no more than 20% of your content to have selling intent.

So, your niche could be kitchen cleaning, or bathroom cleaning or floor cleaning, etc

And find an audience - kitchen cleaning for the elderly, bathroom cleaning for students, floor cleaning for pet owners, etc.

You could then write how-to guides such as how do I get rid of mold on a bathroom floor, how do I vacuum a couch, can you vacuum broken glass, can you vacuum a mattress, how do I clean fabric blinds, etc.

(These are just random ideas, I haven't checked them in Google)

When you do product reviews, make them more specific.

Not just "best vacuum cleaner" but best cleaner for pet hair or hardwood floors or stairs or for car interiors, etc.

I hope that this has given you some ideas on how the most boring of objects can be turned into a niche!

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WBlaisure Premium
Great idea,Diane.

I actually sold the best vacuum cleaner in the world. It's called the Rainbow. It has been around since 1936 and uses water for a filter, so it cleans the air while cleaning every thing else.

I will have to check and see if they have an affiliate program.

Have a great day and thanks for your continued ideas. They are welcome.
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WBlaisure Premium
They only use direct sales.

Oh well, I may give them a boost any way. We won't use any other type. This one does great and lasts 30-40 years.
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SamiWilliams Premium Plus
Reading another's take on these ideas is very helpful.
Your suggestion for working with your niche, and using the actual questions people are asking is a great suggestion.

Any time I go back and "dig a little deeper" into some part of the writing content, I am amazed that I have overlooked "obvious great keyword" opportunities. The old "can't see the forest for the trees" thing.
Thanks, Sami
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wendyg53 Premium
Funny you should mention vacuums because the topic is driving me nuts in my actual life. Finding the right vacuum to get all of the cat hair out of the rug has been a challenge but I think I've finally found the right one.

I now know enough about vacuums to tackle the topic as part of my niche which is cleaning for seniors. There are lots of products to make cleaning a bit easier. Your post has given me some more great ideas. Thank you. 😊
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bjdluna Premium Plus
Hi Diane,

These are great ideas. In fact, assuming I ever become an affiliate, I could do best vacuum for dog hair on various surfaces even in my current niche, which is dogs. I really need to become an affiliate so I can start writing buyer guides and product reviews.

Thanks Diane! You and the Prince are SO good at this!!

Barbara
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JeffreyBrown Premium Plus
You are right, Diane! Just about anything can be turned into a profitable niche by thinking "outside the box", and then doing the work and research!

Jeff
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