Let's Be Sociable

Last Update: October 04, 2019

Are you making the most of sharing your content to social media? Are you missing out on potential customers and a bigger audience? Let's look at some stats.

  • 42% of the population in the world uses social media. That's four billion users worldwide.
  • To break it down, 90% of millennials, 77% of Generation X, and 48% of baby boomers are active social media users.
  • 54% of browsers use social media to research products.
  • Each person spends an average of two hours and 22 minutes on social networks and messaging.
  • 366 million new people started using social media in the past year. That's more than a million new people joining social media every single day.


  • 68% of Americans use Facebook.
  • 74% of Facebook users check it daily.
  • Most people access Facebook around eight times each day.


  • 26 million people use Twitter every month.
  • 9% more people [than seen in previous reports] are now using Twitter daily.
  • 24% of adults in the US use Twitter.


  • Instagram has one billion monthly active users, and 500 million of them use it daily.
  • Instagram continues to attract a younger audience with 72% of teens saying that they use the platform.
  • 59% of Instagram users are under the age of 30.


  • There over 530 million user profiles on LinkedIn.
  • 80% of social media business to business leads come from LinkedIn.
  • Over 46% of all social media traffic to company websites comes from LinkedIn.


  • YouTube is the preferred form of social media marketing worldwide. 83% of all consumers prefer it.
  • 54% of all people want marketers to put out more video content, and this is an excellent place to begin.
  • Most of YouTube's user base is male. The ratio is 55% men to 45% women.

There's a lot of people out there, let's go get 'em!

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barry0z Premium
Thanks, Diane for the great post.
JulianG1 Premium
Great post thanks for the information about all the stats. I should look into some of these a bit more. Keep up the good work.
WSwartz Premium
Excellent ! I was a bit stunned by the statistics. I would never have thought that instagram or twitter would be so populated. Very interesting article.
GerriM Premium
Great stats! I've been wondering if I should try Instagram or not.

Thank you!
Fleeky Premium
Marked as top

We can even wonder if we still need a website, ,,
allancurtis Premium
Fleeky ... there is always a need for a website and SEO ... LOL

There are 4.39 billion internet users in 2019, an increase of 366 million (9 percent) versus January 2018.
There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.

SEO is still a major factor in effective online marketing ...
Fleeky Premium
Hey hey Allan
So true!

We better have one...