Is Your Introduction Paragraph Turning Visitors Away?
Last Update: Nov 22, 2022
So, just a quick post today, on something I have seen a lot of people doing recently, when I offer feedback.
And that is, starting with an inappropriate or irrelevant introduction paragraph.
Go back to when you first joined WA.
Do you remember reading the Customer Purchase Lifecycle at the start of your training?
Here it is, if you want to refresh your memory.
When you are writing a post, you need to consider what stage of this lifecycle you are addressing.
Here's an example of a post you may have written, when writing a review of products.
"The Best Juicers 2022"
Did you start with something similar to this -
"Juicing your fruit and vegetables is a great way to get more nutrients from your food."
Now, this would be great for an informational/educational post, but that is not what you are writing.
You are writing a product review, a buyer's guide.
If somebody is searching for "best juicer", they are beyond that stage.
They already know what a juicer does, they are at the purchasing stage, they don't want to read something they already know.
So, you need to tell them from the outset, that your post is going to deliver what they want.
So, a better introduction would be similar to -
"In this year alone, 14 juicers have entered the market, and we've reviewed all of them to figure out which is the best."
See the difference and why potential customers could immediately leave if you started with the first paragraph I mentioned?
They will wonder how much "waffle" and "fluff" they have to read before you get to the products.
Whereas with the second example I gave you, they know immediately that they are in the right place.
Thanks for reading, I hope this helps!
See more comments