How to Find Secondary Keywords
So, as you know, keywords are an important factor for ranking. To remind you of the basics, use one primary keyword for each post and include it in the title, in the first paragraph, and perhaps once more as a subheading or in your conclusion. It should also be in your meta description and in at least one Alt Image tag, if it looks natural.
Now, this lets Google know what your post is about and if it answers the searcher's intent. However, you can give Google a few more clues and that is by the use of secondary keywords, also known as LSI keywords. So, how do you find them?
Simple - Google will actually tell you! Let's take a look at an example. I have chosen the keyword "why are dogs scared of thunderstorms".
All you need to do is put this in Google and scroll to the bottom of the first page of results. This will bring you to the Related Searches section. This shows you other examples that Google thinks will relate to your primary keyword. Simply select as many as are appropriate to your content and add them, but they must look natural, be grammatically correct and not forced.
Take a look at the results from the keyword I have chosen. As you can see, there are a couple of secondary keywords that I would use. "Home remedies for dogs scared of thunder" looks good, and also "what can I give my dog for anxiety during storms". The second example would lead nicely to a product review.
As a bonus, you can also pop your choice of secondary keyword into Jaaxy, to see if it is worthy of being a primary keyword, and to write a specific post based on it. Hope this blog helps!
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Very interesting and helpful information indeed Diane, thanks for sharing with us!
If we find what we believe to be relevant secondary keywords from the method you have outlined, how many would you suggest using, and how often should we include them in an article?
Thanks in advance for your help, and have a wonderful evening!
Hi - I don't think it matters how many you use, but only use each one once, otherwise, you may confuse Google as to the actual primary keyword you are hoping to be ranked for.
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DianneScorpio,, what a wonderful teacher you are, so educational with each of your post ,, as a new member each educational post is very important for me ,, I can say I will be definitely utilizing what I learned in this post ,, regarding the secondary keywords and other related words within those keywords,, thanks for the lesson SHINEPAGE1