Get to the Point in Your Introduction!

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So, today I wanted to address a common issue I've noticed lately when providing feedback.

And that is, the use of inappropriate or irrelevant introduction paragraphs.

When writing a post, it's important to consider the stage of the Customer Purchase Lifecycle you are addressing.

Do you remember reading about it when you first joined WA?

If not, you can refresh your memory by checking out the Customer Purchase Lifecycle here:

https://my.wealthyaffiliate.com/training/the-customer-purchase-lifecycle/introduction-to-a-customer


Let's take a product review as an example.

Suppose you're writing a post titled "The Best Juicers 2023."

Don't start with with a statement like, "Juicing your fruit and vegetables is a great way to get more nutrients from your food."

This is more suitable for an informational or educational post, and you need to keep in mind that you're writing a buyer's guide.

People searching for "best juicer" are already aware of what a juicer does and are at the purchasing stage.

They don't want to read something they already know.

You need to capture their attention from the beginning and let them know your post will provide what they're looking for.

A better introduction would be something like this: "In this year alone, nine juicers have entered the market, and we've reviewed all of them to figure out which is the best."

Can you see the difference?

Starting with the previous paragraph could make potential customers wonder how much unnecessary information they have to wade through before getting to the products.

On the other hand, the revised introduction immediately assures them that they are in the right place.


I hope this explanation helps you understand the importance of crafting an appropriate introduction for your posts.

Thank you for taking the time to read this.

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Recent Comments

29

What you say makes a lot of sense. It's the same with any writing in which you want to capture your audience's interest. You have to start with something compelling. Yoou have to create a "hook" that will draw them in. Sometimes it's easy to do and sometimes not, but if you can get that "hook" in place in your introductory paragraph, you'll be doing well.

I often work with the radio playing softly in the background. When the annoying adverts come on, at least they are quick and to the point. They only have 15 or 30 seconds to get their message across to the listener. It's similar with your advice Diane...get to the point quickly! Great post and a good reminder, thanks. Michael

Hi Diane,

A great post as usual.

I wouldn't recommend that initial statement in starting off an informational either personally.

Folks looking for information on juicers also likely understand it's purpose is to get nutrients from food sources they either don't like, or can't get in quantities they find consumable.

When I was blogging on a blogger site some time back, I noticed that there was an abundance of folks writing, for lack of a better word, very formally. Which was off putting as there was no warmth or personality to the writing.

Cold and boring, just the way the schools here in the U.S. present information.

I love the advice of writing like you're sitting with an old friend discussing the issue. Let that personality out of its box so folks have something to connect with.

They might appreciate the cold boring for informational too, but you want them to appreciate you as well so they come back. :)

I think a great example of this is Partha. He packs so much information in his sharing, but he also packs a lot of personality in as well. His presentations are quirky and at times hilarious, making the audience read on with an eagerness to experience his shenanigans more.

Regards,

Jason

Super lesson.
Thank you, Diane.

Greetings,
Slavka 🖐️

If I do not know from the start that I am going to get what I want, why would I keep reading? A good and captivating introduction is everything
Thanks

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