Get to the Point in Your Introduction!
Last Update: Jun 9, 2023
So, today I wanted to address a common issue I've noticed lately when providing feedback.
And that is, the use of inappropriate or irrelevant introduction paragraphs.
When writing a post, it's important to consider the stage of the Customer Purchase Lifecycle you are addressing.
Do you remember reading about it when you first joined WA?
If not, you can refresh your memory by checking out the Customer Purchase Lifecycle here:
Let's take a product review as an example.
Suppose you're writing a post titled "The Best Juicers 2023."
Don't start with with a statement like, "Juicing your fruit and vegetables is a great way to get more nutrients from your food."
This is more suitable for an informational or educational post, and you need to keep in mind that you're writing a buyer's guide.
People searching for "best juicer" are already aware of what a juicer does and are at the purchasing stage.
They don't want to read something they already know.
You need to capture their attention from the beginning and let them know your post will provide what they're looking for.
A better introduction would be something like this: "In this year alone, nine juicers have entered the market, and we've reviewed all of them to figure out which is the best."
Can you see the difference?
Starting with the previous paragraph could make potential customers wonder how much unnecessary information they have to wade through before getting to the products.
On the other hand, the revised introduction immediately assures them that they are in the right place.
I hope this explanation helps you understand the importance of crafting an appropriate introduction for your posts.
Thank you for taking the time to read this.
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