Copywriting or Content Writing: What's the Difference?
Last Update: Mar 9, 2022
So, would you describe yourself as a copywriter or a content writer?
Is there a difference?
Yes, they are two entirely different skills.
And actually, copywriters tend to be paid more, as their purpose is to drive sales.
To be a successful affiliate marketer, you need to master both content writing and copywriting.
Content writing is undoubtedly easier.
Its purpose is to attract readers, create engagement, build up trust and establish domain authority in your niche subject.
There is no element of selling, it's not product-based and should form the majority of your content, it's purely informational.
Copywriting, on the other hand, will be the basis of your "money posts" - it should drive sales and encourage readers into making a purchase.
Although you might think that copywriting is what you see in an advertisement or a brochure or a catalog, your review posts will employ the same technique.
You need to be subtle and yet, persuasive.
Show the benefits of a product and how it can make a difference in your readers' lives.
Copywriting has short, succinct sentences and is intentional, with no waffle or fluff!
It's compelling, it's relevant.
The more your visitors read, the more they realize they must have this product!
And at the end of the post, BOOM!
There's your affiliate link, they can buy it right now!
I hope you found this interesting, and I hope to share some copywriting skills and techniques with you in the future.
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