Be the Last Click
So, what actually does that mean, be the last click?
When you finally hit the heady delights of getting on page 1 of Google, the story doesn't end there.
On the positive side, Google clearly considers that the content of your post matches the searcher's intent, it appears to answer their question.
But what if it doesn't?
The reader eagerly devours your content, only to realise that it hasn't answered their questions in full.
So, they go back to Google and select another post.
That is bad news for your website!
You need to be the last click.
Your post needs to be better than all the others, and cover the topic in-depth, offering every scrap of information the searcher might need.
So, they will not need to click back to Google and find another post.
And of course, all the other websites are hoping to achieve the same!
This kind of leads me on to another topic which is often talked about - word count.
Of course, I have written about this before.
https://my.wealthyaffiliate.com/dianescorpio/blog/lets-talk-...
Nearly everybody you speak to here will say that you need 1000 words in a post.
And when offering feedback on websites, I see that many of you take this quite literally, and your posts have little variation in length, with every one being just under or just over 1000 words.
And many of them end quite abruptly, even in mid-topic.
And often have no conclusion or summary to round off the post.
It's as though you are doing a word count as you go along, and as soon as you hit 1000, you are thinking, thank goodness for that, I can stop now!
Read it back through - when you first started the post, you will probably have had some ideas as to what you are going to write about.
Have you included them all, or just stopped because it's taking too long or you are tired of writing?
Don't stop just because you hit 1000 words - keep going until your post covers everything, so that you will be the last click.
And of course, the opposite is true.
If your post answers the entire question and you can't possibly think of anything else to write, then stop, don't waffle.
In other words, stop looking at the word count!
Just write and write until you have added all the information.
Recent Comments
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1k words sounds like a lot to many but when you start writing and have everything you mention you will notice just how quickly a thousand words are written.
I have also seen posts that aren’t even 1k words rank.
The main thing is to do all you advised and forget about the word count. 😁
Very helpful. Many of my articles are around 800-2000 words all depends on the topic and what I’m writing. Thanks for sharing.
Very well said and explained! My word count is always over 2500, as the longer the word count is, the longer the viewer is reading. My conclusions always suggest reading other articles on websites to keep them and not let them return to google will fast. When I do my internal link recommendations always try shoot for at least four recommendations. I see lots of blog posts only recommend one internal link and more out going links.
I saw a training on here once that stated at least 3 outbound links and 7 internal links. So that is exactly what I add to every article.
I'll say that there shouldn't be a precise amount of links within an article.
And anyone who suggest so (and I include members here @ WA), is doing you a disservice.
Yes, internal links are great for indexing, ranking, relevancy, and SEO.
External links are a great way to provide additional information, which isn't 100% on the same topic as your blog post, and once more, it can help for SEO purposes.
However, having a "specific amount" of links is much the same as trying to perfectly hit 1,000 words.
It's not natural.
The same as your article should end once you feel you have covered the topic in your title enough, internal and eternal links should only be added where APPROPRIATE, and not to satisfy a particular count.
I know the "numerical" use of internal/external links goes to the very top of the tree here at WA, but as I sometimes do with what I see and read here, I disagree.
Never try to do anything within an article to satisfy a numerical value.
Always write to satisfy a potential reader and the intent behind their search.
Partha
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Hi, Diane
The word count really isn’t useful to me. I simply add all the info that I believe has reader value.
That very rarely comes to 1,000 words. My typical article is about 2,500 to 3,000 words, but not by design.
It would require quite an effort to edit it down and keep all the important bits.
As for the” last click,” on page one who can say, but I’m having quite a bit of fun in the process.
Frank