Add a Video for Better User Experience
So, how many of you add videos to your posts? Did you know that by having a video embedded, it can improve your bounce rate by as much as 11%? And that is a strong signal to Google that your content is attracting and engaging visitors.
And it doesn't have to be your own video. It is perfectly acceptable to use other people's videos from YouTube, providing they have the share button enabled.
However, don't just add a random video with no explanation. It needs to be relevant to the content, and you should introduce it. Something as simple as suggesting that further information on the subject can be found below.
And make sure it is embedded correctly so that it plays within your site. If you send your visitors away to YouTube to watch it, then they will fall down a rabbit hole and not come back! Here is some training on how to embed a YouTube video correctly.
Don't get over-enthusiastic and add too many, as it can slow down your site. Perhaps just one in each post.
And of course, you can go back to older posts and add a video if you missed it out.