Monetization Of Your Site: Part 2 Why Coca-Cola Is Important To Your Site

Last Update: December 01, 2019

This is a continuation of part 1 which can me seen here

Why Is Coca-cola important to your site monetisation strategy?

I bet that has you intrigued!.

It is really a simple business principle that can be best described as having small degrees of separation in regards to which products they sell. In the case of Affiliate marketing it is what products an affiliate recommends on their site.

Take coca-coal for example they sell Coca cola, Cherry Coca-cola, Diet Coca Cola (AKA Coca cola light), Coca cola original, coca cola zero, coca cola stevia and even variants across the globe that adapt to local tastes like Vanilla Coca Cola Vanilla (Malaysia) and Coca Cola Coffee (Viet Nam).

Basically costs them next to nothing to make a variant of their core product, see just how similar all their products are. I call that the coca cola principle!.

The Coca Cola Principle And Your Monetization Strategy

How does this apply to you are your lovely little blog?


Promote similar products are closely related to each other but differ slightly. A fine example, assuming you have a bootcamp site about Niche Site Marketing, you can promote

  1. Wealthy Affiliate
  2. Income School
  3. Niche Site Project
  4. Legendary Marketer
  5. Affiliorama

Just to name a few. Do be clear what is your top choice and why, at the same time don't be shy about recommending products that are closely similar as your audience may prefer something else..just some people prefer cherry coke or vanilla cola than the original Coca-Cola.

I had a referral, a very close friend, that spent a year+ as a member of Wealthy Affiliate only to later join a program that cost over US$5,000 which came with no tools!, no hosting, no keyword research tool, nothing at all!

Only because he perceived it to be much better quality due to costing a lot more!.

(Maybe some day I'll write here about Psychological pricing and why Nike Air Jordans Are Important to online business owners and our monetisation strategies).

Keep your eyes open for Part 3 The Three M's all affiliate marketers should be aware of!.

Join the Discussion
Write something…
Recent messages
don1rock Premium
Hey Derek,
Good comparison and great information.
derekmarshal Premium
Thank you Don.
timstime20 Premium
Again great information
derekmarshal Premium
My pleasure Tim
JHermes Premium
Thank you so much for making clear my thinking on niche marketing. I heard, Keep It, Simple Students. Thanks for your wisdom. Jeffrey
derekmarshal Premium
Thank you, I'm not a fan of complicating life at all. Keep it simple.
JeffreyBrown Premium
A prime, easy to understand example, Derek! Thanks for sharing!

derekmarshal Premium
My Pleasure Jeffrey
Joes946 Premium
Great post Dereck.
derekmarshal Premium
Thank you kindly Joe