Who Are Your Target Audience - Learn This To Avoid Inviting The Wrong People To Your Website

Last Update: May 12, 2019

So you write this amazing blog and it is full of research and incredible information, anyone who clicks on your blog will definitely stick around and not leave you blogging to an empty room. Right, or maybe not totally right?

Why Have They Left Me?

Knowing your topic and giving your reader a valuable, enjoyable, informative article is what we all should be aiming at. The hiccup comes if your incredible blog is being aimed at the wrong target audience, or even worse no particular audience at all.

Target Audience What Does This Mean?

While you may know your subject inside out, are you aiming it at the right audience?

Let me put myself under the microscope to give you an understanding of what I am talking about.

I am a 55-year-old Mom, with a 6-year-old son. I am married, and we live in a rural town. I am active, love to exercise and am very involved in my son's activities. So my niche could be to do with children, focusing on being a Mom. When I come to write my blogs, I need to consider who I think will be attracted to what I have to say. While I have a 6-year-old, it is unlikely that I am going to have a large following from say the 20 something Moms who also have children in a similar age group, but have a totally different life experience to me.

Yes we do have a child of the same age in common, but I have a different way of talking, I relate to a different error of music, movies. I remember life before mobiles, apps, faxes, being famous on YouTube just for posting about your family and so much more.

In my son's class there are actually 5 sets of parents who are mature, and even though I try to stay up to date with trends and consider myself to have a young attitude, we have naturally grouped together, the reason for this is we can relate on so many levels to each other.

Digging deeper my target audience could then be mature parents with younger children. This group of people are far more likely to respond to my writing than a twenty-something mom is. Now while I listen to Hip Hop, I can also sing all the words to Meatloaf's "Paradise By The Dashboard Light". My mature audience are far more likely to be able to sing along with me than a younger audience. I would love a sports car, but am old enough to know better, so I drive a people mover, to fit in all my son's sporting gear and his friends and their gear. Mature parenting is a group of people I can and do fully relate to, so am able to target and understand their anxieties and offer solutions to them.

This is all good, but how do you find your target audience?

Create A Customer Avatar

Knowing who your target audience is could be as easy as creating a customer avatar for yourself. Look at your niche and then think about who is likely to read what you have written. If you are a retired woman writing about computer technology, even though you may be an expert, you more than likely will struggle to attract young twenty year old males to your site. Your target could be retired people, or even more mature people who are scared of computer technology and need to relate to someone who can explain it to them, slowly and in minute detail and preferably in large fonts.

Your first step is to draw up a Customer Avatar. Give your Avatar a name, lets use Jenny, an address, an income and note where Jenny lives. How old is Jenny and what does she look like? What is the makeup of Jenny's household? How much income does Jenny earn, is Jenny a stay at home Mom? What is Jenny's education level? Then dig deeper, where does Jenny like to shop, what does she buy, does she shop online, does Jenny have extra disposable income? Does Jenny like to travel, exercise, what music does she listen to? What books does Jenny like to read on her Kindle, or does Jenny only go to the library and read "real books". What news items interest Jenny, what TV programs does she watch, does she like to cook, does she have children and what age are they?

The one important thing to find out about Jenny is her anxieties, what her biggest fears are, so that you can understand them, and show how you can help her solve them.

You can dig as deep as you like and build up as much information on Jenny as possible. Once you have done your research and created Jenny, how can you use this information to target your audience?

Understanding & Using Your Customer Avatar

Having a customer Avatar will give you a greater understanding of your target audience's hobbies, backgrounds, demographics and interests. This will then help you to determine the best way to write your blog that will resonate with Jenny and help her to realize that you understand her fears, that you relate to her, and you have a solution that is appropriate for her.

Of course not every person is the same, however, researching and building a customer Avatar can focus you in on your target audience and help you to understand how to reach them, and therefore, write in a manner that relates directly to them.

You may draw up a few different Avatars, depending on how many websites or different niche areas you want to blog about.

Fill Up Those Seats

Using a customer Avatar will help you to focus on your niche, your target audience and how to write to appeal to them. This will lead to a higher number of visitors reading your blogs and connecting with you. Trying to sell me a sports car that I cannot use on rural roads, or fit my son and his friends into, let alone all our sporting gear, will show me you have not done any research on me, your target audience, so I will head over to a blog that understands my needs. That is fine, I was probably never your target audience if sports cars is your niche, but understanding this is crucial.

So while I like to listen to Bliss n Esso, I would stick out like a sore thumb if I was in their audience, however, I have no doubt I would fit right in at a Meatloaf concert. I am more than happy to fit in with my target audience.

As always let me know if you enjoyed this blog and more importantly if it was of any use to you.

Denise.

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AlenkaV Premium
Thank you for this really useful post!


Creating the Avatar for my audience has been something I've struggled with (read: have not been able to figure it out at all).

I promote WA, and to no particular age/gender/interests group, but to people who wish to start working and earning online.

So, I am wrong in leaving my site being orientated to such a general audience or should I try to streamline it?
Having asked this question, I have no idea which group of people would I include or exclude...

Anyhow, if anyone has any ideas, I'd love to read them.

Thank you again.
Best,
Alenka
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Jessibelle72 Premium
I totally get your comment. I am not in the MMO niche (yet, anyway), and I have had this way of thinking when writing, this post just made that clear to me, and also helped me being able to refine it. If you cannot picture a group of people, what about picturing or imagining what their needs are...? People who wish to start earning and working online - what are their worries, what are their obstacles, what are their problems, what questions do they have? What were your questions, worries, and thoughts before deciding on WA? Maybe that could work as guidelines. Just my thought, when I read your comment. Best, Jessica
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DeniseAS Premium
Hi Jessica, great answer, there is no one fit for everyone but I do believe having a target audience does help. Have a great day, Denise.
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DeniseAS Premium
Hi Alenka, I think Jessica did a great job of answering your question. What brought you into this? Sometimes building an avatar is easier if you base it on yourself. Now I am not saying that you will never get other traffic, but that in all the online marketing courses I have done they tell you to focus on a target audience. You already have a general idea of your audience, people who want to earn online. There are so many people who want to do this, are they young university students who want to pay off their debts, are they stay at home Moms who just want some extra cash, are they full time employed professionals who want to get out of the rat race, are they retirees who need to bolster their pension, are they like my niece who wants to travel and find a way to earn money while she is seeing the world? Are you able to see that each group may respond to a different set of anxieties and solutions?
Hope this helps, shout out if you need more help, have a great day, Denise.
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AlenkaV Premium
Thank you, Jessica.

I'm kind of doing this anyway, so I guess I must be on the right track.

Best,
Alenka
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AlenkaV Premium
Denise, hi
Thank you for your help. Yes, you are right in your suggestions, I'm trying to help people who want to work online, but somehow find it difficult to concentrate only on one group specifically.
I am a stay at home mom, but don't want to write only for this group... so, I'll just continue as I am and see if things become clearer in the near future.

Thanks again, have a great day,
Alenka
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LLettau1 Premium
Denise I do like the concept of customer avatar.
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DeniseAS Premium
Thank you, it may not be for everyone, but does certainly help you to focus in on your target audience. Have a great day,
Denise
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Talk2Ray Premium
Thanks Denise your post gave me some great ideas. I have heard of creating a target Avatar before will need to revisit that thought. I do appreciate you help and you have given me a great idea.
Thanks again
Ray
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DeniseAS Premium
Thank you Ray, I hope you do something from this post. Have a great day, Denise.
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Tmgreen Premium
That's a great approach. Definitely something to consider.

Thanks

Michael
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DeniseAS Premium
Thank you Michael, have a great day.
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Mislam Premium
Fantastic
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DeniseAS Premium
Thank you
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GlenPalo Premium
Thanks, Denise. Great info.

When I write content, I like to think I am writing and talking to my avatar.

Writing to my avatar has shortened my sentences and paragraphs as well as make the content more conversational.
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DeniseAS Premium
Thanks Glen, this is interesting, but when I think about I do write more naturally when I keep my avatar in mind. Thank you for your insight, have a great day, Denise.
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DeniseAS Premium
Lol, I have just realized I was writing gravatar and not avatar, thanks for pointing me in the right direction. Time to go to sleep my brain is dead.
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GlenPalo Premium
lol, I never noticed.
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KenShaddock Premium
G\Thank you Denise. I got heaps from your Gravator process. Makes lots of sense and very doable.
I will keep reading your work. I will learn more I know.
Ken
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DeniseAS Premium
Thank you Ken for your very gracious comment. We all learn from each other, that is what is so compelling about Wealth Affiliate. Have a great day,
Denise.
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