Key Words - Let's Do A Deep Dive!

Last Update: February 24, 2020

What is Your Keyword Strategy?

Personally I am all over the place and I would like to develop one so that I have a standard practice for when I'm doing my content creation. Kyle's videos on the subject are rather simplistic because unless I am missing somthing (which is quite likely), they don't go into the area of competition properly. Jaaxy helps but it doesn't give you the authority of the sites that you are competing against, you still have to go into Google and see who is ranking for the keywords and in my niche (personal development) I have some big hitters.

Keyword Research Vs Content Ouput

I've been watching Jay's webinars on the subject but honestly, that would take me so long that it would severely impact the time I have to create my content. On the otherhand what is the point of creating content if you can't rank it so that people are seeing it? Posting regular content is in itself a ranking indicator for our websites but I'm finding it difficult to get even one post done a week on two of my sites because I am spending a lot of time researching keywords and then writing content that is the very best I can do and is very usefu to my niche.

Finding Great Keywords

Trying to get relevant keywords with a QSR of under a hundred with traffic over 30, that make sense is not an easy task. Then if you add in looking at the competition, wow it is a real time gobbler!! Don't also foregt to consider relevancy. I found what I thought was a great keyword only to discover it was also the title of a rap track and so if I'd taken the time to do a post it would have been a complete waste of time. And what about ads? Some words I've looked at have the top three or four stops taken by advertised posts. This is not a rant but it is something that forms a huge pillar of what we do here and I would really like to understand it better so that I can make informed decisions on how I use my time. I've listed some questions here of mine but please feel free to add any ones you might have in the comments and hopefully this post can help a lot of people who I'm sure must be struggling with this as I am.

Questions

  • Is there good info somewhere on paid google ads within WA ? I mean what does it take to get to the top of page one using a paid ad? (I admit I haven't looked but I am time pressed and lately I have been wading through WA info and a lot of it hasn't been very good)
  • Is keyword research more applicable to some niches rather than others? I'm in personal development and there are a hell of a lot of organisations that fill out the top spots.
  • Has anyone given away SEO/keyword work and is instead relying on social media and other traffic producing strategies? If so please share what is working for you?
  • If we have found a great keyword should we keep writing posts using the same keyword?

Thanks for reading and have a great day.

Deb

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Carson2 Premium
Check out Jay's video on the subject (Live Events). Carson2
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MariaDale Premium
Deb, I can not answer your first question because I know nothing about paid advertising other than once, I did use adwords a lot, but that was back before my health went downhill.

As for niches, I think keywords are applicable in all niches, none more than others.

As for your third question, me, I am still focusing more on SEO than anything. BUT my strategy still gets me pretty good rankings.

I typically write one keyword focused article, then I write 4 "typical" articles. This helps me create content faster, without diddling with researching keywords for all of the 5 articles. A beanstalk (fast grower) blog is always better than a cactus (slow grower) blog.

I am getting into social marketing a bit here lately, but nothing beats the power of good keywords!
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debzo Premium
Thanks Maria, can you please explain what you mean by a "typical article"
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MariaDale Premium
Basically a typical article is an article where I do not write for high rankings, but more for "added value".

Meaning I do not research of any kind, I am an expert in my niche so when it's not something I am writing for rankings, it flows much better because I "type what I already know".

I basically write the article first, then come up with a nice captivating title after it has been completed.

Google loves sites that get updated frequently, and a one person operation can never do constant updates if he or she is spending too much time "researching what to write".
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Brenda63 Premium
Narrow down your niche and using low fruit hanging keywords. If you go with general keywords, yes, it won't be successful. The alphabet soup keywords are better because you can find low hanging fruit to narrow down your niche. That is all I can tell you.
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debzo Premium
Thanks Brenda, I know that is the standard strategy but could you please tell me more about how that's working for you, e.g. how long are you spending on Key Word Research and how are your posts ranking?
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Brenda63 Premium
It doesn't take that long. Deb, you gotta do the work. Follow the lessons. Kvetching about not having enough time to do things isn't going to cut it for you unless you want to outsource, you can do that. There are choices you can make. I just follow the lessons. If I do not get it right, I go back to the lessons and retry it and edit my work and do it right. SEO is a tough thing to learn. I find the low hanging fruit that matches my keywords, they are longer and easier to rank because its low competition. I use Ubersuggest keywords from Neil Patel and Jaxxy as well.

For additional resource you can look at Robert's training at For example: "personal development" is the keyword

Go to the alphabet soup in Jaaxy type in "personal development"

"difference between personal development and self development"
QSR is 10 that's your low hanging fruit and its great for SEO, low competition and you use one keyword sentence "the difference between personal development and self development" in your article.

You can write your article based on the low hanging fruit. If someone types that in Google, they should find you because your article will rank for that.

I hope that makes sense to you.
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debzo Premium
Thanks Brenda I will check out Robert's article :)
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Brenda63 Premium
You might want to check out Dave’s blog as of today. See how he got his keyword ranked.
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IreneWunder1 Premium
Great topic and terrific questions.
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debzo Premium
Let's hope we get some great answers :)
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