Key Words - Let's Do A Deep Dive!
What is Your Keyword Strategy?
Personally I am all over the place and I would like to develop one so that I have a standard practice for when I'm doing my content creation. Kyle's videos on the subject are rather simplistic because unless I am missing somthing (which is quite likely), they don't go into the area of competition properly. Jaaxy helps but it doesn't give you the authority of the sites that you are competing against, you still have to go into Google and see who is ranking for the keywords and in my niche (personal development) I have some big hitters.
Keyword Research Vs Content Ouput
I've been watching Jay's webinars on the subject but honestly, that would take me so long that it would severely impact the time I have to create my content. On the otherhand what is the point of creating content if you can't rank it so that people are seeing it? Posting regular content is in itself a ranking indicator for our websites but I'm finding it difficult to get even one post done a week on two of my sites because I am spending a lot of time researching keywords and then writing content that is the very best I can do and is very usefu to my niche.
Finding Great Keywords
Trying to get relevant keywords with a QSR of under a hundred with traffic over 30, that make sense is not an easy task. Then if you add in looking at the competition, wow it is a real time gobbler!! Don't also foregt to consider relevancy. I found what I thought was a great keyword only to discover it was also the title of a rap track and so if I'd taken the time to do a post it would have been a complete waste of time. And what about ads? Some words I've looked at have the top three or four stops taken by advertised posts. This is not a rant but it is something that forms a huge pillar of what we do here and I would really like to understand it better so that I can make informed decisions on how I use my time. I've listed some questions here of mine but please feel free to add any ones you might have in the comments and hopefully this post can help a lot of people who I'm sure must be struggling with this as I am.
- Is there good info somewhere on paid google ads within WA ? I mean what does it take to get to the top of page one using a paid ad? (I admit I haven't looked but I am time pressed and lately I have been wading through WA info and a lot of it hasn't been very good)
- Is keyword research more applicable to some niches rather than others? I'm in personal development and there are a hell of a lot of organisations that fill out the top spots.
- Has anyone given away SEO/keyword work and is instead relying on social media and other traffic producing strategies? If so please share what is working for you?
- If we have found a great keyword should we keep writing posts using the same keyword?
Thanks for reading and have a great day.