This is my online blog post number 3, thanks for reading :)
Wikipedia defines Clickbait as -
a form of false advertising designed to attract attention and entice users to follow a link and read, view, or listen to the linked piece of online content.
Wealthy Affiliatarians are generally good people and don’t use clickbait on their websites. Afterall WA's mantra is creating quality content that attracts search engine attention by using low-hanging fruit keywords. I know I’m speaking to the converted here because it is virtually lasered into our brain very early on in our training. BUT.......
What about our WA blog posts?
While we don't use dodgy links to attract people to our posts, we have to use something and apart from our good name the only thing we have is the title and subject of our post. Remember that these rank on search engines too and we get paid for any visitors we attract to WA via our blog post who joins WA (or so I believe, if I’m wrong about any of this please let me know. I’d also love to hear from anyone who has actually made a sale this way).
So a dilemma here is do we title our WA blog posts for Google or for WA attraction? In case you haven't noticed WA blog post titles tend to be quirky and interesting rather than targeted to keywords.
When you open yourself up for blog notifications via email you get a lot, and you get more and more as your network grows. It can be virtually impossible to read every blog post of everyone you follow. So you choose the blog posts you click on in one of three ways, either it’s from someone you know will give you a worthwhile read, it’s a topic you are specifically very interested in, or you are intrigued.
Building a loyal following of readers
It takes time and consistent effort to build a following of readers who love your content, but you also need to get some traction in the first place, so that people actually know your content is good.
Writing on specific online business topics of interest to WA readers is great and you can probably use keywords to rank well in search engines for this kind of post. The problem here is twofold: the frequency with which you are inspired to write this kind of post and the fact that if only these kinds of posts are posted .....well it leads to a lack of diversity of blog posts. WA blogging is about more than specific affiliate related posts.
How do you write WA blog posts that attract attention on WA and that rank on search engines, while of course not going down the dubious road of using clickbait?
It’s a tough one. Yes, you can mix it up, do a little of this and a little of that and let it all happen organically (which is probably how most people operate), but when time and energy are limited resources and you want to get the biggest bang for your buck, I think it’s an important question to be asking.
While I did manage to find a title for this post that is actually a good keyword and that I think will be a popular blog post, this was more by good luck than good management and the proof is still to be found in the pudding (if you know what I mean). Obviously I don’t have all the answers but I would love to hear anyone’s thoughts who cares to open this blog post, read it and share.
Thanks again for reading