Are you growing your brand or killing it?
Many of us here grow a brand. Which are you?
I personally never saw myself as a brand. All I wanted to do was earn a side income. That is what I did. I do know if I wanted too. I could grow my brand. I do not want to be the next massive digital Entrepreneur. If I did want to be one, then I would want to be Kyle and Carson. To be honest, I am too old to even try that. Maybe if I was in my 20s then I would go hell for leather on marketing myself based on them and their work ethics. They are just brilliant. .
However, to create a brand you need to be liked and you need to not over step your mark. When, I say that, it means you need to adjust yourself to the right manner. After all we all see the latest fad of YouTube ads that scream look at me look at MY BIG CARS MY BIG HOUSE and you can clearly see they are using those tactics to the extreme. I bet they end up more skint and in massive debt before they even get there. I already know when and where their training comes from.
Building a brand is not about you and what you believe people want. It is gained by trust. It is gained by your likability. You as a person. A transparent one. After all when do you see Kyle and Carson boasting about themselves it is a very rare occasion and it is only more recent they show their family life on IG. It is almost like Jay our live trainer here at W.A. as an example we can all get extra coaching if we like. He doesn't charge thousands for it. I know who I trust.
You can be who you want to be. I personally would want to be like Kyle and Carson and Jay. No flashy stuff. No I am better than you kind of stuff. No big bold ads that most people know it is based on lies. Certainly not that manner that talks down to you. I would run a mile from all of that. Have you often wondered how a brand was grown like Wealthy Affiliate. Mainly by word of mouth and a very excellent Affiliate program and of course getting the updates one needs to be able to stay ahead of the rest. Of course Trust and know that they are not going to hit you with extra up-sells.
Most good brands that have been grown are from Wealthy Affiliates who have been taught in the proper manner. If, you scream out I am way better than you. Then forget it. Your brand will not last 5 minutes. Why because you will sound out like those greasy Gurus who last all of 5 minutes. If, you think you are making it. Then I would not alienate your fellow members like you are something that you are not.
Just remember this some of those who grow a brand did it without wasting fortunes on useless programs that lasted 5 minutes. They took W.A. and used it and followed the code of Wealthy Affiliate. Then if and when they joined extra platforms to enhance their stuff maybe a little more. Which, I doubt it. To be be honest who could enhance what we have here. They do it as they have high-ticket sales and a massive following already.
Like I said I do not want to brand myself I am happy earning my extra income but I will by-pass you if you jump around and think you are something you are not. I see it daily all I have to do is go to YouTube and see those blummin ads they do my head in lol. All I have to do is look here in Wealthy Affiliate and know who I need to follow and trust. Easy.
Those know it all kinds of people I tend to avoid as they cannot enhance my business especially when I can see they are no more further advanced than I am.
I would love to know what you think on my post. I am always open to discussions. I will answer all of your replies.
After all. I write so I can learn from you all not tell you.
Have an awesome rest of the week.