Success Is Never Accidental - What's In A Name

byDCaribbeanQ

863 followers

3 years ago

Hi Family does it take too much effort to write your name?

A while ago Roberta wrote an article about brand in the form of your business name, i also wrote about choosing the right domain name and how that relates to the growth of your business. Today I wish to follow up on this idea with one I have been meaning to write about for a while.

Firstly, how many of you have given serious thought to the idea of branding and how it can impact your business.

In information technology we talk about your digital footprint. This is the mark you leave by your activities on the internet just like you do in your community whether your behavior is good or bad.

Now everyone leaves their digital footprint on the internet.

In business our footprint is extremely important. It can in fact help us to build our brands faster, stronger, better. It's all about how you use it.

Name Branding

Now quite often when we think about our brands we think about our Business name and logo, but how about your own name?

This is a very important part of your brand just like your face can be if done right. All of these are your assets and needs to be used the right way.

So why is name branding important and how can it impact our businesses?

In case, you missed it a little while ago Eugene wrote an article about Quora and how writing there can positively impact our businesses.

He was talking about us contributing to the discussions that happen there.

Quora gets a massive amount of traffic but according to Eugene they do not allow affiliate links, so how do we benefit?

You are allowed to place the name of your business in your profile for starters but this blog is not about Quora per no it's about your name and how using this across the internet can be used to represent your brand.

Use Your Brand - Your Name Brand

The one thing we are allowed to take with us anywhere on the internet is our names.

From the day I got here I knew what I wanted. I knew that in building a business it is important to stand out from the competition.

One of the things I thought of is branding. I strongly felt that my name had to be part of my brand.

I felt that there must be millions of people named Candy but by adding my surname I could make a great deal of difference.

Candy Benn - that is my brand and I use it everywhere.

I put that name on everything that relates to my business or affiliate marketing and it is perfectly legal and ethical unlike my business name or affiliate link. Those are not always allowed in.

It's never just Candy or Dee as some friends call me. It's always used with my surname because together they are my brand.

Ranking In Searches - My Digital Footprint

Now when I google Candy Benn on Bing and Google I take almost every spot on page one.

In Google its mostly social media stuff that appears on page one(a great reason to master social media marketing). In Bing it's more business but social media is there too. In Yahoo it's both business and social media but only three items are mine. However, again those items are ranking 1, 2 and 4.

This mean that if I waded in on a discussion anywhere on the internet and simply signed my name it is almost as good as leaving a link if anyone was looking for further contact. That is true power of name branding.

Even though it takes time using your name in content (ensure you give value) can take you beyond the status of being a blogger to being an influencer.

I wish to encourage you that if you are serious about this business do not overlook the power of NAME branding.

Like and comment. Let me know what is on your mind.

Candy Benn