GOOD Lead Magnets Can Help POWER Your Business in 2020!
Today another short article, this one on lead magnets. You may have seen references to using lead magnets in the training here or elsewhere, they have been in use for years, after all...
These days people are a lot more sophisticated and their expectations are a lot higher for getting something in exchange for providing their name and email to you.
Why care about getting their details?
Facts are that most people that land on your website will leave without taking any action, never to be seen again.
Somehow you need to be able to reach out and touch them again. That is where the lead magnet comes into play...
If what you are offering adds true value to the site visitor, they are more likely to provide that information to you.
What are you going to do with their contact information?
That is easy (sort of)...
You are going to take the extra steps of setting up an autoresponder service to establish regular contact with them using emails, and possibly also use push notifications, chatbots, social accounts such as YouTube, Facebook, and etc. to contact them regularly...
Why do this?
Look, traffic is hard to come by using any method, to include SEO (search engine optimization) and content. We have all lived through the changes to the algorithms the search engines use to rank content and watched as our traffic has dwindled away...
Staying up with what the search engines are looking for is one more headache we have, but that is a part of the business, and the training and advice you get here will continue to work to varying degrees over time.
It is the same with lead magnets in my opinion. They are a necessary evil, and they will help make up for the decrease in traffic that you will experience from time to time using a strictly SEO approach to traffic.
Do you really want to see the visitor to your website only once?
The thing is, you want to leverage all the work you are doing to create and publish content to the maximum extent possible, and being able to touch people via emails, chats, push notfications, or even platforms like WhatsApp is going to increase the conversions of the traffic you do have.
Think about a coffee shop. If they sell a cup of coffee one time to a customer, and that customer never comes back, they have one sale. What if they added a rewards program and for every 5 coffees that customer buys, they get a free cup of coffee?
Do you think the customer will come back?
Many will, as they like getting something of value for free (and we all know how valuable coffee is!). This same principle holds true with your traffic - they like to get value for free... They will keep coming back!
Is this all "too hard to do"?
It does not have to be, but there are some steps to take care of to create a system and automate it one time and then reap the benefits all year long. I have recently read comments that it is all too much - content, website design, keywords, images, etc.
My contention is that you cannot afford NOT to be learning about lead magnets and using emails and autoresponder services for your business. Why would you ignore a source of increasing your conversions, knowing how hard it is to get it in the first place?
But I know...
People shy away from adding this element to their online marketing business...
They do not want to have to create more content, have more headaches to worry about, and etc. The lead magnet concept is just a step too far for them. The thing is, this is hurting them and their business big time when they ignore a means to grow their business...
If done properly, with planning and setting things up right once, it is not a huge burden on the online marketer's time. Most of this work is one-time. Testing and fine-tuning does not take much time going forward.
So the people avoiding this with their business are walking away from a proven method to grow their name, their brand, their reputation, their potential subcribers, and maximizing the traffic they are getting (when it is so hard to get in the first place, you really ought to wnat to maximie what you get from it?)
Okay, I hope we can likely all agree this is something good, something we need to spend some time doing, and as much as we are reluctant to learn yet more when we already have a full plate, we will get a lead magnet together and the system to leverage the subscribers that you can pull in from the traffic you may be getting...
Process for Deciding On What Kind of Lead Magnet To Use
I like to put myself in the shoes of the typical person that is visiting my website. If you have done your homework when deciding on a niche, you already know a lot about these people. You know what they like, what they need, what their problems are, what their objections are to taking action, etc.
Based on these attributes, the best lead magnet is easy to decide on. Perhaps trying two to see which is more effective is a good strategy too. Find out what converts better and then test again (keep on improving so your conversion rate increases).
Regarding the email series that you will send out, that too is a one-time thing and you can and should refine them as you see what is working and what not, but it is not something that is going to take away a lot of time from other things.
Examples of Lead Magnets
Here are some of the things that we are offering to potential referrals for Wealthy Affiliate and other platforms and tools that we recommend and promote:
(1) Three video ad creation softwares (Value $97 - from our sales page)
(2) Monthly Lead Magnet Kit Access (Value $19.95/month/$60 for 6 months/$99 a year)
(3) Private Support Platform and subject channel support (Value $48 a year)
(4) Weekly webinars that are archived with acces links on the support platform (Value $10 a month)
(5) PLR Store Access to Over 1000 products (Value $60 for 6 months or $99 a year)
(6) Personal Profile page with appointment calendar feature (Value $60)
(7) Digital Business Card (Value $45 one time)
(8) Automatic approval with delayed payment as an affiliate for all of our products.
(9) Private online meeting room with whiteboard, video, audio, file-sharing, chat, and recording features (Value $19 a month)
(10) Coaching one-on-one 2 hours. The initial session is after sign up and the second is with in the first month (Value $250)
(11) Access to 10 advanced courses on all aspects of online business, various subjects (Value $270)
(12) Access to all of the other training courses we have (Value $270)
(13) Online business templates for
- Content Marketing Plan
- Social Media Marketing Plan
- Email Campaigns Planning Calendar
- Checklists for main areas of online business
What is the total value of all this? Over $1500!
NOTE: You do not need to have this extensive of a package by any means, but you really need more than a white paper report or an ebook that most people will not read anyway. Look for things that people will actually be able to use to grow their business.
Do Most People Want This Much In A Lead Magnet Package?
So people are drinking from a fire hydrant when they first start with online marketing, but as they learn the vocabulary, learn what to do to get their website up and start creating and adding content, we are there for them to take the work to the next level...
THAT lead magnet package is one that will make life-long customers for us...
They may not know the real value of everything starting out, but if they are serious like we all are, as they gain knowledge they will see just how much all this can help them get their business on track.
So What About You? What Are Your Thoughts About Lead Magnets?
Are lead magnets something that you think can and should be a part of your online business? At what point should you start worrying about getting your system in place?
Do you know what your target audience wants, needs, and would be willing to provide you a name and email address for?
I am interested in hearing from members one way or the other. It is a long process in most cases from starting to getting significant sales, and I remember that feeling very well myself.
If I could do anything over again, it would be to start using lead magnets and building my list right after getting the website up and adding content (i.e. after 15 or so article might be a good point?).
Dave : )