Giveaways To Build Your Lead List.
Last Update: Nov 12, 2015
Another short blurb for you today. I am in the middle of taking action on a number of fronts to expand my online and offline businesses in size and volume. Since joining the online marketing herd here at Wealthy Adffiliate, I have had the pleasure of being exposed to some great minds (members) that have provided untold advice on how best to get into this business. Now it is time for me to start giving back...
TRAFFIC AND LEADS
I have been replying to comments from other WA members on some of my blog posts over on my main affiliate money site recently, and one subject that has come up again and again is (sic) "Thanks Dave for the excellent article...My main problem is getting traffic/building my lead list/getting responsive leads, etc..."
Rather than go on and on, I would just like to provide some ideas for you to consider. First of all, think of yourself as a customer or site visitor when you visit your affilite site. What are you looking for, what are your needs, your problems, and how much time do you have? What is in it for me on this page/site?
These and more thoughts are all likely swirling through the heads of your potential subscribers. You need to offer something of value (real value, not something they can get anywhere on the web with a simple Google search) that is unique to you and your site. It should provide such a value that they would normally pay on other sites for it...
OK we have framed the problems. You want leads sales and conversions, and the visitor wants something of true value for free...To entice your site visitors to provide their name and email, You need to provide something of high value that meets one or more needs/frustrations of the visitor...How about offering some of these items:
Newsletter. This does not have to be fancy, but it should contain lots of interesting and relevant information that the subscriber can take action on. Articles that address their problem areas is good (there are some classic subjects that are evergreen in nature, and there are subjects that are cutting edge, current, and are real problems now for your potential subscribers)...
Video Training. This is something you can search for on the internet if you do not feel comfortable preparing your own. You can buy Private Label Rights (PLR) material and update/modify it easily using available low cost or free software or apps available to transform it into THE latest information available, and while doiing so adding your own "spin" to it. This could be anything, online marketing is such a big field with many areas of focus...
Magazine. I like this one because it builds scarcity (only subscribers can get it) and allows you to add advertising for your own products or services within the document. Depending on what you are covering, you can provide a real service to your list members by updating them on the latest trends, etc.
eBooks. These are easy to put together, and if you pick the right subject, they will draw people to subscribe like crazy. There is a lot of PLR products out there, and you can either buy the really cheap stuff (a lot of that is garbage though) or some of the reworked packages that are 90% done for you, minus your own personal touch to make it unique and yours.
Infographics. I like this one too because infographics are a great marketing tool for your blogs, and they can easily be added on all the social platforms your subscribers would want to use them for. You can add your own website and other business information, and voila, let everyone use it as they wish! YOUR website url is spreading as well!
Tools. These could be WordPress plug-ins, they could be software for which you have resell or white label rights to giveaway or sell, or it could be that offering a training program that would be helpful to potential subscribers. All of these items many visitors likely would be willing to pay money for, and you are giving it away for a signup of their name and email!
Contests or Surveys. For putting these together you can use some of the free online sites or you can buy apps that will make preparing, setting up, and running them a breeze. This has the potential of going viral, by the way, and with it, your sign ups can go viral as well!
WHAT IS NEXT
OK, so now you have a product or a series of products to convince visitors that your site os worthy of subscribing to. Next is how do you present this offer to site visitors so they are "pushed over the edge" and take action? That is a million dollar question, because unless you find the formula that works to get them to take that action, they are still not on your list!
My suggestion is to use a unique and attractive opt-in page that you can create using the plethora of tools or sites on the 'net. I have my own "druthers," but I am sure all somewhat experienced marketers do as well. My advice is to leverage what is available out there to get this done quickly and up and running, no matter which tool you may use.
Build in the capability with that opt-in form to track statistics and see test results. I would advise using an A/B testing system, whereby you can, over time, see what kind of a page is working. Do several iterations of this and you will have THE most effective opt-in form that gets you new leads on a regular basis...
OK WHAT THEN...I HAVE TRAFFIC AND LEADS
The next step is to plan ahead and know the approach you will take with your leads once they are in your circle of trust. You can prepare a series of emails that are sent on a regular basis using an autoresponder to them.
The first one needs to state clearly your intent as an entrusted provider of information for them that you will provide only valuable information that they can use. This sets the stage for your desire that they open EVERY email you send. Your intent is to have them be happy when they see your mail in their inbox!
Use this trust they have awarded you wisely. Provide a lot of valuable and relevant information that for the most part is free. Once you do have trust established, it is then easy to send them mails with products that you are promoting and getting a commission for when your list members buy.
RINSE AND REPEAT
This process you go through again and again, comtinually refining it based on what you see that is working. But do not forget to look externally as well...What am I talking about? Read on...
For instance, have you ever noticed that all the super affiliates (ones making over a 6 figure income regularly) are giving away VALUABLE bonuses when they send out mails promoting products to their list? Why do they do this?
It has been shown through gathering of sales data over a years time, using real tracking of sales by real marketers, and analyzing results, that they can increase conversions by a factor of up to 5!
That sounds incredible but it is true! What is this simple tool? BONUSES! If you look at what they are doing, many have a special bonus page set up where they describe the basic offer, then add in their own bonuses for their leads. People like getting something of value free (sound familiar)...
THIS IS ONLY THE BEGINNING
There is soooooo much more I could add here, but I wanted to get the creative juices flowing in you. Where you take this is entirely up to you. You can read this and go on to the next blog post, you can take notes and look at them later, or you can decide right now to take action and implement some of the tools mentioned above to increase your traffic and leads!
DISCUSSION BELOW PLEASE
I know that I have barely touched the surface of what can be...Please add your own ideas, frustrations, and solutions you have used below so we can all learn and get better at this affiliate online marketing business.
Dave : )
See more comments