5 Proven 'Objection Beaters' That Increase Conversions

byDaveSw

5.6K followers

Updated 6 years ago

Hi, Everyone...

I am in the middle of a lot of ad campaigns for the shopping season and thought I would share the best 5 ways we are using to increase our sales...

Without further ado, let's look at them one by one...

The examples are all from a real sales page that was created using WooCommerce. We also have another one page checkout we are trying (testing) with this campaign...

Why are we trying different versions?

We are gathering data and will make adjustments for future campaigns...

Objection Beater One: Add testimonials

Today people are looking for social proof quite often as a part of their buying decision process. I am sure you do too? If you can get some customers who will prepare a short one for you it can help...

Here you will see an example...

Objection Beater Two: Add trust badges

The bottom portion of the image shows cool looking and official looking badges. They are visible proof to the prospect that you are concerned for their welfare.

I have 4 badges (I made them myself!) in this example...

(1) Money Back Guarantee. They need to know you will stand behind your products.

(2) Secure Website. This is a must these days if you are taking patments on your website.

(3) Product Origin. If you know where your products are from and if it will make a difference (in our case it will), add something like this

(4) Secure Personal Information. This reassures prospects that you are aware of the importance of keeping their personal data secure.

These all cover many of the objections people will run through as they consider whether or not to buy what you are selling. Laying it out there puts them at ease.

Note that it can also help if you have versions of these in the language of the regions you are targeting.

We have a German version and an English version for both the testimonials and the badges ( we are targeting central Europe and the USA for this campaign).

In fact, we have the entire sales page in English and German.

Objection Beater Three: Add Scarcity

This is a good one if it is not false scarcity. I have seen cases where the seller adds in some artificial scarcity like a count-down clock that starts over again every time you go to the site.

If I see something like that, I walk. It makes me feel like they think I am stupid and will not notice. So my recommendation is not to do that! Making people feel stupid will not increase your sales.

BUT...

If you really do have a scarcity factor, by all means, add it to the sales page...

This is the angle we used for the same sales page as you see the excerpt of above:

Notice I threw in a little humor (the products offered are for serving food)...This is a real example of scarcity. There are only 18 sets of this available, after they are sold, that is it!

Objection Beater Four: Play On Urgency - Use pop-up notifications

These are unobtrusive little pop-ups that show who is buying and what they are buying. Psychologically, this helps convince the prospect that it is okay to buy what you are promoting.

It also adds a little disruptive interruption to their thought process. It can get them to take another look and helps with the urgency angle. If they do not take action they will miss out.

Also you are leveraging the scarcity factor. Maybe if they do not buy right now they will miss out. They will feel like they let themselves down by not taking action. Work that.

Objection Beater Five: Easy Checkout

If you can arrange to place your checkout on the same page as your sales content is on, it will help convert more prospects into buyers. Shopping carts are abandoned at an alarming rate.

By having everything on one page you can more likely close. Psychologically they see everything and it is easy for them to finish and pull that card out. If they have to go through 3-4 pages to get to the paying stage, many will leave, That is just the way it is....

BONUS: Remember that you have a LOT of space on that one-page sales and checkout page. Add in some upsells on that page too. Depending on what kind of tool you are using, that upsell offer may not appear until they are at the stage where they will hit the PAY NOW button (this is an ideal time)...

Bottom Line...

It has been shown that if you think about selling as if you were a buyer and set things up accordingly, your promotions will convert to more sales for you.

I hope these simple tips might help you sell more. They are helping our sales right now.

The shopping season is not over!

Good selling and happy holidays everyone!

Also, please share with us all below any other tips that you are using. I am sure there are a LOT I have not included in this post! Let's close out 2017 with a buck...errrrr a bang!

I believe in ALL of you!

Cheers!

Dave : )