The Disastrous Consequences Of Duplicate Content - A Warning
As many of you probably know I wrote an ebook last year in partnership with Heidi which we are currently selling from our website.
As part of the marketing strategy for the book we decided to build out the site as per the WA training to include an SEO focused blog and other pages to help build an email list.
This process was going very well. We added content regularly to our site by following the system - researching keywords with Jaaxy and incorporating them into our posts while still keeping them interesting and informative.
All was going well. Indexing had started to happen, often before we even had a chance to request it through Google console. We were pleased to see our traffic increasing and organic clicks starting to come from the search engines.
Our blog posts were rising up nicely through the rankings. Remember we were in the very competitive digital marketing niche but some of our posts were already making it up as high as page 4 of search and continuing to climb.
Shortly after Christmas it all changed and our traffic started to tail off, our clicks from organic search tanked and the ranking of our posts nosedived too. We couldn't understand it.
I looked into it to see if I could figure out what the problem was. To cut a long story short, I discovered that another WA member had been copying and pasting our blog posts onto her own site - effectively creating that cardinal sin of SEO - duplicate content.
The problem here was that it affected not just her site - but our site was also penalised for duplicate content - even though the articles in question were our own original content.
I don't think this member intended to do this harm to us but this is a classic example of someone who hasn't taken the time to properly go through the training here and actually understand how to conduct an affiliate marketing business.
As a member of WA you have all the training you could ever ask for to show you how to build a profitable online business. It has been created by 2 guys who know what they are doing and are living proof that it works. All you need to do is follow the training and take action on what you learn.
If you aren't doing that then you are effectively wasting your time and your money - and potentially causing harm to others with your errors.
I challenged this member about her actions and she has now closed down the site in question. If you have ever been tempted to take the easy option of copying and pasting content from elsewhere into your site then beware of the consequences of your actions.
This has been a setback for us but we all have to accept that setbacks are going to occur in your business. You can either let the setback get you down and give up trying; or you can get back up and keep on fighting to achieve your business goals.
I think you can guess which option Heidi and I will be choosing!
New week, new opportunities.
Get that action plan written and start working it!