How NOT to build a successful WA Business
I came across a great quote today on Twitter while I was doing a bit of traffic driving for my site. It's an old one from Abraham Lincoln and since I am trying to improve my Canva skills I thought I would turn it into a meme!
What Did Abraham Lincoln mean by this?
If you are given 6 hours to chop down a tree and an axe to do it, do you not just get stuck in and start chopping it down?
What if the axe is blunt? Using a blunt axe would undoubtedly be very hard work and you would probably expend an awful lot of energy without making much progress in your attempt to chop the tree down.
A blunt axe will fail to penetrate the wood and just bounce off again unless you use some serious effort. Even then you will probably only chip and splinter the wood rather than cut into it.
So even though you have 6 hours to complete the task you may well fail to chop the tree down due to either exhaustion from the effort or just the realisation that a blunt axe won't work for the task.
Instead of spending 6 hours trying to achieve the task with a blunt axe, Abraham Lincoln proposes to spend 4 hours - that's 2/3 of the total time allowed for the job sharpening the axe.
On the face of it, if your ultimate goal is a chopped down tree, then 2/3 of the way through the allotted time there will be zero progress made in achieving the goal.
However after four hours spent sharpening the axe you now have the perfect tool for the job. A sharp axe is going to chop through that tree like a hot knife through butter. Each swing of the axe takes a hefty chunk out of the tree and the task ends up being completed comfortably inside the allotted time and with the user still having energy to spare!
What's the difference?
The woodsman who prepared for the job by sharpening his axe and tackling the job with the right tool succeeds, while the woodsman who just gets stuck into the job without properly preparing fails
How does this apply to you?
How is your business coming on? If its doing great and you are seeing money come in then that's great! Congratulations and keep up the great work!
If things aren't working out as well as you had hoped then I need to ask you - "Have you properly prepared for the job?"
How do you make sure you are properly prepared for building your business? Simple - as a member of WA you have a comprehensive training course here which shows you step by step how to build an online business. Following the training - and actually putting it into practice - is the same as the woodsman who sharpens his axe.
I have seen a number of members - both old and new - saying that they are struggling to make any money with their business. There can be many reasons for this - from poor choice of niche - to poor writing - to poor choice of affiliate products. However, there are many times when I look at the profile of these people and see that they have completed very little, if any of the WA training.
It blows my mind!!
How on Earth can you build a profitable business if you aren't prepared to put in the time, learning how to do it? These people are like the woodsman who tries to chop down the tree with a blunt axe. They quit out of sheer exhaustion from untargeted effort which brings little or no progress.
Want To Make Your Business A Success?
Make sure you spend the time necessary sharpening your business axe. Doing so means that when you come to tackle the problems that will undoubtedly come your way, you will cut through them with minimal effort and achieve your goals of creating your own little profitable online business.