Rushed Results Are Rubbish Results - Don't Make This Mistake
You're new, you want to make money, and you want to make it as quickly as possible.
You want to see if this thing "really works", right?
It's only natural...
And after going through the training here at Wealthy Affiliate you discover that the key to making money is publishing content consistently.
The more content you have, the more traffic you can get & the more money you can earn.
Content, content, content... That's what this game's all about.
So you may be tempted to just dive right in & start writing.
If you get all of your content out there quickly, you'll start earning quickly right?
Well yes, and no...
You see there's one BIG mistake I see a lot of newcomers making, and that's that they're compromising on the quality of their content, in order to increase the quantity of their content.
And it's easy to see why, because 10 average posts feels a lot "more" than 1 awesome post.
But I can tell you from first-hand experience that it's much better to put more effort into writing fewer awesome posts, than it is to put the same effort into writing many, average posts.
Don't believe me?
Here are the stats of 2 websites I own that both operate in the same niche:
- Website A - Launched Aug 2019, 14 posts, ~40 visitors per day
- Website B - Launched Jun 2019, 106 posts, ~5 visitors per day
The newer website, with fewer posts is receiving more visits than the older website with a lot more posts... Which initially seems quite crazy (and if you owned the 106 post website, you'd likely be frustrated that your efforts don't seem to be paying off).
However, when you look deeper into it it's easy to see why.
On website A, all the posts were written by myself and I took my time in writing them. I published 14 high quality posts, each of around ~2,000 to ~3000 words.
On website B though, I hired a writer, and the writer quite clearly rushed. The posts were all around 1,000 words, but it was clear they were written "quickly", without much thought.
So what I want you to take from this is that you shouldn't feel rushed into getting content out there, and that it's definitely a game of quality, not quantity (but both go hand-in-hand).
You don't need to feel pressured into getting 1 post per week out or 1 post per day...
Instead, just publish your content when you believe it's ready - and not beforehand.
Create awesome content that once published you can step back & look at & say to yourself "yes, this piece of content will truly help somebody".
Then, once you do that - that's when you'll see your site taking off.
So if you've already published a fair amount of content & aren't seeing the results you believe you should be seeing, go take another look at it. Could your content be improved upon? If so, improve it - because updating is also just as important as publishing new.
Search engines love three things:
- Relevant content
- High quality content
- Up to date content
What they don't like is:
- Quickly written content that has been written to get traffic, rather than written to help
Anyway, I just wanted to share that real life example with you so that you can see first-hand the power of well written content compared to rushed content.
And as always I'll sign out with a quote:
Quality is better than quantity. One home run is better than two doubles - Steve Jobs
Recent Comments
95
Really great advice! I was thinking the same at first but realized pretty quickly that I should take the time I need to do proper research and make good quality posts instead of rushing. I'm glad I figured that out early on because this article would throw me on my butt! Lol
Thanks for sharing this!
Melissa
That's such a great point. I try to get content out every week. But I'm still hovering at around 1000 words per article. I like to think my content is quality. I'm going to have to push myself to get the word count up, if it makes sense. Thanks for the great post.
Paula
Yep, sometimes even I can *think* my content is quality, but then I look back at it & think wow, I can definitely improve on that. Don't be afraid to go back & update, rather than publish new :)
I'm happy to see this as I'm only creating 2 posts a week. Each is between 1,200-17,000 words, with a few 2,000 word posts. I started it 10 months ago, and its getting over 120 visits a day at the moment. I'm slow at writing, and it takes me a while to plan and research. Thanks for sharing ☺
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I am always so sad to see sites with poor quality content, just as I'm so sad to see posts here saying "I've written my first 5,000 word post" or other garbage like that.
Those posts are being written just for Google, not for the reader. Do you want to read 5,000 words? Or even 2,000 words? Huge long newspaper articles are only 1200 words.
Not everyone is a good writer either. If you aren't a good writer, it doesn't mean you can't write good content - it just takes a little longer. So spend the time! Run it through Grammarly if English isn't your first language. Make sure the sentences are well structured. Don't just write the way you speak - few people speak in properly constructed sentences.
If your site isn't succeeding, review the content first. Don't say your lack of success is that affiliate marketing doesn't work. You have to do the work first, then affiliate marketing can do it's job.
Yep exactly, a bad workman always blames his tools... Thanks for the comment Jeannine :)