I was out jogging this morning and saw this pick up truck with a nicely done ad on it's tailgate. It really caught my eye because it was the perfect example of a niche. It's obviously an offline business, but the principal is the same - find an audience/need, provide a product/solution. The business is a pretty good idea actually.Think about how many times you've had a small project you needed done. The installation of a ceiling fan, a small logo made, one flower bed redone and mulched. You fee