Page speed, a critical factor for SEO

bycxinn

41 followers

8 years ago

I recently had to work on page speed for the company I'm working in. You see google loves a site that loads very fast. like 1 - 3 sec and all the contents are already downloaded. They also love a content site that is minified, so that their little bots can easy move through the code. Make sense right. Efficiency is key. So here's a checklist I created.

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This is a guideline on how we should create our webpages and maintain excellent page load. Some suggestions below came from Google Page Speed Insights.

Our target for page speed is 3 sec and less.

V.1.1 (Upgrade this doc for SEO www.seocentro.com )

Checklist:

1. Make sure that images are optimized based on these standards
   https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization
   
   
2. Put Javascripts and styles on the footer. If possible, and inline the code.
   You can inline code using file_get_contents PHP
   
3. Minification is a way to remove white spaces on HTML, CSS and scripts
   Use this for HTML minification, http://www.textfixer.com/html/compress-html-compression.php
   
   For CSS use,
   http://csscompressor.com/
   
   And for Javascript
   http://www.danstools.com/javascript-minify/
   
   
4. Make use of Google Tag Manager
   
5. Double check your Website on https://tools.pingdom.com/ to check on Page speed.
   Preferably we want our site to load 1 - 3 sec at least, There are instances though that in pingdom will say that it loaded 10 - 15 sec, But that could be because of a video getting loaded,
   If that’s the case. If “Other” attribute is 80% of the whole page, that’s fine.
   
   
6. Save 2 copies, the minified and original, of CSS, HTML and JS. and make sure that our Sales page, orderpage and optin pages are using the Minified version.
   
7. MOBILE only: the font sizes should be readable and bigger than the standard font size on desktop.
   https://developers.google.com/speed/docs/insights/UseLegibleFontSizes
   
   
8. MOBILE only: Above the fold Content in

9. Double check your work!!!

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This should help add more potential to be a top ranking site. I hope you enjoyed that :)