Local marketing
10
In Malaysia we have a big expat community, from countries all over the World. Kuala Lumpur is a very popular destination and is a multi-cultural environment.
I'm toying with the idea of getting beer mats (coasters) printed and handing them out to the local bars and restaurants here to promote my services. Double sided design.
I'd appreciate your thoughts. Am I taking it too far?
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I think its a GREAT idea Craig, you will definitely have what marketers call a Captive audience - when peeps drink alcohol they also read coasters, and this is a demographic that wants "cheap expat TV", and expats love sports! Sports and alcohol go together!
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That's a very innovative idea. Is it costly?
2000 coasters = 700rm so yeah quite costly.