Niche and Keyword Research, Part One

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There are several crucial steps you need to do before you publish your first blog post or put your website online. They deal with you,your business's product or service, niche and keyword selection, and ideal customer profile.

First, examine your own interests, hobbies, and passions. If you want to generate an excellent income for years to come, what motivates you? Why are you in business for yourself and in the market you are competing in? Do you have the willpower and skills that are essential to success in your life - and not just business - like determination, goal setting, time management, and organizational skills? Are you willing to invest the time, money, and other resources until you succeed?

Next, look at the product or service you want to bring to the marketplace. What are its main features and benefits? What problem(s) will it solve for your customer? What USP or unique selling proposition does it lead you to? What marketing channels will you use to promote your product or service? What possible market niches does it fit in? What is the avatar or ideal customer profile or persona you want to market to?

During these beginning steps, it might help to keep in mind the following:

"You have to optimize your writing for maximum effect."

"Your goal when conducting keyword research is to identify the topics that matter most to your audiences, and then discover the exact language they use when they search for information and discuss their questions on social networking sites (emphasis mine).

"What do you think your potential clients search for when they look for information in your niche?"

And finally, "A perfect keyword is one that has lots of searches (high popularity) and very few people actively trying to rank for it (low competition) (once again, emphasis is mine).

All the quotations were taken from articles in copyblogger, which is an excellent site to be a member..

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