The Most Important Color in Your Google Analytics Pie

Last Update: January 12, 2018

Assuming you've installed Google analytics code in your website, which of these colors is the most important to you?

(Organic search is climbing! It used to be ZERO)

I'm not really sure if we have the same color coding with our Analytics, so let us just use mine. And forgive me, as my site was just created late October (2017)... so the figures are not that yet high comparing to gurus out there which have numbers running to thousands.

These colors, these figures, represent the traffic our sites are having.

While all these colors are important to us, placing our focus on the most important one can spell long term rewards for our efforts. I mean, something like getting paid over and over again for many years for a blog post done once.

How do you like that? Residual income at its best. Get-paid-for-a-lifetime type of income!

So, let's begin:

  1. Blue color represents "Referral Traffic" which means visitors coming in from another site like Wealthy Affiliate. Maybe acquired via our profile link here, through our SiteComments, or through the SiteFeedback. Also, traffic through backlinks coming from other sites like forum sites.
  2. Green represent "direct traffic" which means you or someone who knows your site's URL and visited it via typing directly on a browser your URL. They can be first time visitors, or returning visitors (including your own checking of your site, unless you filter it out).
  3. Orange or Social - they are coming from social media sites like Twitter or Facebook. Unless you're using paid ads which bring targeted traffic, much of the traffic coming from social media were just interrupted from what they wanted to do (like socializing) and were diverted to your site. (Interruption marketing)
  4. Yellow or Organic Search - People with credit card in hand are looking for stuff on Google. Your site was ranked relevant to the keywords these people are searching for. Getting these people to your site means higher probability of you getting leads or sales.

Of course, all these have the potential of giving you good results, but based on the descriptions given, which one now is the most important color to you?

In relation to generating RESIDUAL INCOME (do-it-once, get-paid-for-a-lifetime type of income), which kind of traffic generation should you focus on improving?

I know, most WAers are set for the yellow color.

But for the outsiders (non-WA members) reading this, like my brother who seem to cannot understand why I am focusing on SEO rather than just using money (paid ads), maybe the descriptions I gave is enough to convince you why yellow color is the most important.

With other forms of traffic, they can be short-lived. Once people stop or forget visiting your site directly typing your URL in a browser, that traffic will stop.

Similarly, if your friends in social media stop clicking your links to your website, that traffic will also stop. (Like if they get tired of being interrupted to what they really want to do in social media).

These leave the Yellow Color the best of them all. It can be your path to earning a "do-it-once, get-paid-for-a-lifetime" type residual income!

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Recent messages
ElianeLima Premium
Great explanation.

And yes, Organic Search is my main focus as well.

Thanks!
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LisaY Premium
I agree. I think we all want the organic traffic.
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CoachGom Premium
I think, the world is going organic. In farming, in food, in traffic, going organic seems to be the best option we have. So healthy. :)
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SondraM Premium
I like the yelllow! Thanks for sharing.
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Swangirl Premium
Yes! I absolutely focus on Organic traffic! It is the best because it will keep coming even if we are not actively promoting! Social media posts don't last very long. You have to keep adding to social media all the time. You can stop posting, and assuming you have built up a good site with high ranking posts, you will keep getting traffic from organic searches. Organic searches can potentially reach a much larger audience than those other sources as well!
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CoachGom Premium
Well said. You said it better than I did. lol
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Sorayacge Premium
Great point Gomer, thanks. I thought this but it's good to read confirmation! :)
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CoachGom Premium
You're welcome. Happy to help here. :)
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Lazyblogger Premium
Say I am mad but green is my choice, that is the reason I ask for training on email marketing. Building a list is key, it work for me in the past. So green it is. Thank you for sharing.
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CoachGom Premium
Oh, I forgot... It's the traffic we really own! Hahaha

Traffic via our email is the only traffic we own. Not even search engine traffic. Only traffic via an email list, is the traffic we really own.

If you have an email list, you can drive a traffic to any website of your choice at your whims.

But before we can achieve that "transcendent level", we need to be good first at expanding "yellow".

For from that yellow thing, we can collect subscribers which can translate later into a form of traffic that gurus call "traffic that you own".
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accad Premium
We all start from the blue and then other colors are added.
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bpais1 Premium
Well, my favorite color used to be Blue but, Gom, you have convinced me to change my loyalties to Yellow!

Thanks, for the explanations!

Jim
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TRPEng Premium
Very good.
Trevor
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ContentBySue Premium
Well, yellow is my favorite color! Great post, Gomer. Lots of useful information for all of us, new and seasoned WAers a like.

Thanks for sharing,

Sue
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CoachGom Premium
Thank you, Sue. Looking forward to seeing more success with expanding that yellow color of the pie! :)
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ContentBySue Premium
If I'm going to grow one color, I'm glad it's that one! Thanks, Gomer.

Sue
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