How I format my side-by-side comparison articles. Writing a product comparison is not the same as writing a product review. These are often overlooked keywords because they show low traffic stats in keyword tools but I find them to be super easy to rank for and very effective for getting traffic. Plus, you get the added bonus of a relevant internal link to your product reviews. This is a unique style of article to add to your roster of templates!

My Side By Side Comparison Article Template

How A Product Comparison Is Different From A Product Review

How To Structure Your Comparison So It's Not Too Long

Which Products Make The Most Effective Comparison?

How I Think About The ROI On This Type Of Article

Reviewing Some Websites Which Have Successfully Implemented This Article Style

Live Q & A Session

Outsourcing content is the #1 way to scale your website for more traffic and conversions. I recommend you start hiring with a writer to take over at least part of your publishing duties as soon as you have the budget for it.

Having writers produce content for you can free up more of your time to take care of other tasks, or just increase your rate of publishing, thus traffic growth. 

Here's how I publish jobs on UpWork to attract high quality, responsible, effective writers.

There are steps you can take to be a high quality client and set up your writer for success.

A failed writing project is probably your fault. At least that's the way I look at it. As a "client" (person hiring), you have a job as well.  

Not all writers are going to respect your business the same way do you. There are all types of people looking for freelance writing work, and you need to make sure you hire quality writers who deliver on time.

Here are some qualities I look for in writers and some red flags to watch out for.