no it is the keyword phrase you have chosen

Ok, then what is the route keyword for the home page? Isn't it the actual domain name?

Hi - this training is over 7 years old. Please don't add your posts to Street Articles, it is no longer recommended.

Hi, Diane, thank you so much for clarifying this, I wasn't sure about Street Articles. What we should do instead? Quest posting on other authority websites in our niche?

Hi - you can contact other websites to offer guest posts, but if accepted, you will have to write something new for them, you can't send an article which you have already published.

Yes, I understand, so this means more writing work :)

Hi Natalia, route keyword is probably the main keyword you want to use for a post. There's no route keyword for your home page or your site. So when someone is mentioning route keyword, they are probably talking about the one or two word keywords that are hard to rank for. So let's say, yellow bananas or bananas.. you want to rank for bananas. That would be the route keyword, but you'll have a hard time ranking for that, so you will use longtail keywords instead with the route keyword in it: where to buy cheap bananas how to keep bananas from going brown how to make muffins with bananas etc... I hope this makes sense. Grace