10 Ways to Make More Money with Your Website

bychuckholmes

3K followers

Updated 4 years ago

Today, I’d like to share 10 ways to make more money with your website.

If you’ve been building and maintaining your website for any period of time, it’s a good time to “step away” from your website business for a few days and look at it from the outside in. Instead of working in your business, work on your business. Think about ways you can improve, instead of just focusing on what needs to be done.

It’s easy to get beat down with the mundane, to get stuck in the minutia and confuse the trees with the forest. Most of us are so busy “building” and “maintaining” our websites that we forget to focus on the big picture: making money. Sometimes you have to step back before you can move forward.

I’ve been building websites for 10-years now. I make my full-time living doing it. No, I’m not some 7-figure earner, but I do make a nice income and have a great quality of life. Both my wife and I get to work from home! We are blessed.

I’ve made more mistakes than most, but I’ve learned from each mistake, and keep getting better and better every year. Today, I'm going to share some success tips I've learned through the years.

Your website is a business. In most cases, you probably started your website to make additional money, or to create a full-time income.

In any business, there are only three ways that I know of to make more money. You can:

1. Get more customers (find new customers and lead generation)
2. Sell more stuff to your current customers (up-sells and cross-sells)
3. Get your current customers to order more often (repeat business)

10 Ways to Make More Money with Your Website

What I want to do in the paragraphs below is show you how to make this happen with your website. We’re going to cover 10 simple ways to make more money with your website. I hope you have an open mind and are ready to learn.

# 1: Build Your Email List

The money is in the list. I'm sure you know that already.

Nearly 90% of my affiliate income comes from email marketing. Even though my two websites are rich in content, and generate lots of traffic, my number one objective is to get my visitors to opt-in to my email list, so I can stay I touch with them a few times each week.

I email my list MINIMUM three times per week, and sometimes more than that. Most of my successful mentors email their list DAILY. Frequent communication is key.

You want your audience to remember you. You want your audience to know you, like you and trust you. The only way to make that happen is frequent communication. Provide value and communicate often.

Things You Can Do

• Create a popover on your website
• Add an opt-in form to the right column of every page on your website
• Create an “irresistible offer” for your visitors
• Add an opt-in form to the bottom of each page/post on your website

# 2: Focus on 3 Income Streams

One big mistake that many new online marketers, bloggers and webmasters make is trying to promote too many different income streams at once. I have found that to be a big mistake.

Although my websites have over 40 income streams, I did not start out that way. I started with one income stream, then added another and then another.

The last thing you want to do is confuse or overwhelm your visitors by giving them too many options. A confused prospect does NOTHING.

My best advice is to find 3 income streams that make sense to you and focus on those, until you master them and create a steady income.

Things You Can Do

• Evaluate your current income streams
  
• Get rid of your income streams that do not produce
  
• Consider testing one new income stream every 90-days
  
• Always focus on promoting your top 3 income streams
  
• Never be scared to experiment with a new income stream

# 3: Sell Sponsored Listings

Sponsored listings are hot right now. Once your website gets a steady flow of traffic, at least 500 to 1,000 unique visitors per day, you should begin selling sponsored listings.

A sponsored listing is when another business or person writes and article, pays you a fee, and you publish it on your website. This gives your website fresh content that you don't have to write yourself.

Things You Can Do

• Put a notification on your website that you accept sponsored listings
  
• Publish your rates and requirements
  
• Do some research on how much your competitors are charging for sponsored listings
  
• Only publish sponsored listings that are unique content and relevant to your niche
  
• Make sure the sponsored listings you post are not BORING

# 4: Sell Advertising

Selling advertising is a great way to make more money with your website. Many small businesses, and big businesses, are willing to buy text links, banners and sponsored listings.

You should at least consider this. The rates you can get for selling advertising are often more than you would make promoting an affiliate product in the same space on your website.

Things You Can Do

• Create an advertising page on your website
  
• Offer several advertising options (links, banner ads, sponsored listings, etc.)
• Publish your rates
  
• Talk with a few of your competitors, or visit their blog, and see what type of rates they offer
  
• If your website is new, consider giving first time publishers a discount on their purchase
  
• Email your subscribers about your advertising options

# 5: Reduce Your Bounce Rate

Once you get people to your website, you want to keep them there! Keep your website simple and clean. Don't use FLASH. Make sure your website loads quickly, is easy to navigate, and the layout is easy to follow.

Things You Can Do

• Visit your analytics account and determine your current bounce rate
  
• Do some online research about ways to lower your bounce rate
  
• Try to improve your bounce rate every month
  

# 6: Create a MONEY Page

A money page is ONE page on your website where you have all of your revenue streams listed in one place. It could be a resources page, or something similar. Other than collecting emails, the purpose of your website should be to direct your visitors to your money page. On my websites, the resources page is my money page.

Things You Can Do

• Create a money page on your website
  
• List all of your income streams on that page
  
• Create internal links on your website sending people to that page
  

# 7: Make It Easy to Contact You

This might sound weird to some of you, but make it easy for your website visitors to contact you. Put your phone number and email on every page. Have a way for people to contact you by social media and regular USPS mail.

When people call you, ANSWER your phone. One of the biggest compliments I get is that I am accessible and I answer my phone. This leads to a lot of additional sales. Realize that people want to do business with a real person. Sometimes they have questions and want to talk.

Things You Can Do

• Add a contact me page to your website
  
• Publish your mailing address, email, phone number and social media accounts
  
• Make it easy to contact you
  
• Respond to all contact requests promptly
  
• Treat everyone you talk to with respect

# 8: Promote Big Ticket Items

It’s hard to make much money on a website when you are promoting affiliate products you only make a few dollars on. For example, to make a lot of money with Google AdSense® you need to have a TON of traffic.

Most people don’t have that luxury. Earning a few cents on a click doesn’t add up too much, unless you get thousands of clicks each day.

Personally, I've found it's easier to make a $1,000 commission on an affiliate sale than it is to sell 200 items you make a $5 commission on each sale.

I believe it’s important to have several affiliate programs you can make upwards of $100 to $5,000 per sale.

Things You Can Do

• Research big ticket affiliate products in your niche
  
• Find 1-2 that make sense to you and will provide value to your website visitors
  
• Start promoting it on your website and in your email marketing

# 9: Connect with Influencers

One of the best things you can do to make more money with your website is to connect with influencers in your niche. Go to Google® and find 10-20 influencers in your niche.

Reach out to them. Give them a call or send them an email. Start commenting on their blog. Talk to them about joint ventures and other win-win things you can do to help each other out.

Make sure the conversation is not just about you. Make it about them. Focus on how you can help each other.

This can lead to so many great things, such as guest posts, social media shares and added exposure for all parties involved.

Things You Can Do

• Research the five to ten most popular websites in your niche
  
• Reach out to each webmaster individually and begin a friendship with them
  
• Only talk about win-win deals when you talk with them
  
• Make the conversation about them

# 10: Develop a Marketing Plan

All successful businesses have a written marketing plan. Guess what, your website is a business! You need a written marketing plan for your website.

It should outline your goals, mission, vision, marketing budget, target market, and daily action plan. You should review this document daily, fine tune it as needed and have the discipline to follow it daily.

Things You Can Do

• Search online for example website marketing plan
  
• Use that document as a template and create your own marketing plan
  
• Share your marketing plan with a trusted mentor or peer
  
• Refer to it daily, update it frequently and follow it relentlessly

Final Thoughts

There you have it folks. These are 10 ways to make more money with your website in 2019 and beyond. What are your thoughts? Which tip is your favorite and why? Which tips did I forget? Leave a comment below and let me know what you think. I look forward to hearing from you. Happy New Year!