PPC Quality Score Update
Following my previous post on PPC Quality Score, here is an excellent illustration of the paradoxes involved.
In the "Before" shot, you can see the keyword "My Own Website" has a Quality Score of 3/10.
In the "After" shot that very same keyword has a Quality Score of 6/10.
How did that happen? I moved it to an Ad Group of exactly the same name as the keyword. That's it. Nothing more.
But look deeper. The "Before" had 85 clicks from 39,023 impressions, giving a CTR of 0.22%. The "After" has ZERO clicks from ZERO impressions and CTR of ZERO. Guess which one produced the greater sales?
Even more entertaining was what happened to the Ad performance (measured in clicks) when I put the 3/10 keyword on "pause". The clicks fell off. And when I "un-paused" it? Up they shot again.
The moral of the story? Don't just take one measure as "all important". In fact don't take ANY measure on face value. Look deeper.
Recent Comments
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Thanks for sharing. I am still way back but believe I will rmembet this in the future. Blessings.
This is some very interesting information! :) Thank you for sharing! :)