Negative Reviews Sell

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Big Mistake

A mistake I see made all too often here on WA is failing to make profitable use of a negative review.

Think Like A Customer

When I'm researching a potential purchase I will hunt down negative reviews. On Amazon I frequently click on the "1 star" rating to see WHY they gave it one star.

Most of the time the reason is stupid.

What happens when I see that?

I have inadvertently moved to the "decision" stage of the buying cycle (see https://my.wealthyaffiliate.com/chrisgooden/blog/m...) so I'm ready to buy, right there and then.

I hit the "One Click Purchase" button and I'm done.

Make Money From Your Negative Review

If you are writing a negative review of a product - PUT A LINK THERE, so someone can buy it and you can make some money.

Do not assume that the customer is going to agree with your opinion.

Why should they?

Who do you think you are, that your opinion is the only one that matters?

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Recent Comments

41

This is so true...I have looked at negative comments to see why. If the reason is stupid, I disregard...:)

Chris, I love your blogs but I need some kind of educating here. You're saying that if I write a negative review of a product that I'm also an affiliate of, I should include my affiliate link to the very product I just gave a negative review about? I'm missing something here.

Do you honestly, hand on heart, believe that you alone hold the truth, the whole truth, and nothing but the truth? That no-one else on this planet can have an opinion other than yours? That no-one ever buys the products that you don't like?

If that's the case then, sadly, you are misinformed and deluded.

People DO buy stuff you don't like. And if you are an affiliate of it then you will make money when they buy, yes?

In my book, the customer is always right. If they want to buy stuff from me they're welcome to. Just 'cos I say it's crap does not prevent them from telling me I'm wrong and they're gonna buy it anyway.

No, Chris, maybe I didn't make my example clear. For example, if I was to write, "And so even though this product promises to help you do X,Y,Z, I feel that it is half-hearted in it's attempt to meet our/it's expectations. By the way, folks, if you'd like to purchase this product, you can find it at www.xxxxxxxxxxx.com.

Is that what you meant? Or did you mean to let the public KNOW that the person writing the poor review is also an affiliate?
For example: Hey, folks, the performance is poor, but if you'd like to purchase it, you can purchase it through me at the following link; www.xxxxxxxxxxxxxxxx.com.

Please help me out here.

It's your choice. Personally I'm happy with either.

I'd word things slightly differently eg in your first example I wouldn't use "By the way ...". I'd probably say "If it still meets your requirements ...".

Both examples are perfectly valid.

This is so very true Chris. Not every product is a quality product, so over time with a website in any niche there will likely be great reviews and many negative ones as well.

But we cannot assume that people are going to listen to your advice, most will, but some are so set on purchasing something that they will do so anyways. You might as well get affiliate credit and earn money for it if this is the case.

If there is an affiliate program for the product that you are giving a negative review, then you can absolutely take advantage of it.

And I couldn't ask for a better endorsement. Thank you Kyle, I'm very humbled.

This all reminds me of The fall and rise of Reginald Perrin, if you have never seen it it's where a man disenfranchised from the world gets his revenge by starting a shop called Grot which sells totally pointless and useless items, he does this on purpose wanting it to fail and it does the complete reverse and becomes a sensation.

You are right, people will buy some things and the rest of us might not understand why but if you are happy to sell something and you can sleep at night believing it has value of some kind then that's all you need.

Not even hanging stopped people doing stupid things.

Enjoyed this post and the comments.

Very interesting concept Chris, I'll have to keep it in mine for the future.

I must admit that maybe I'm missing the point here, but could be due to my ignorance on the subject as I am not as far advanced as you guys.
Anyway, if it works for you, go for it man.
Best wishes.
-Theuns

That is somewhat unorthodox, but nicely insightful advice - I'll definitely keep it in mind for future reference.

Hi Chris- Good advice...I have seen it play out over and over and I, like you do it myself when I am ready to make a purchase.

Interesting blog about post to links

Dear ChrisGooden,
You are absolutely right. However, you may have notice one thing or not. When we put affiliate link within our product review, then it will be hard to get in first page in search engine if there is touch competition for that reivew. However, if we delete that link from those reviews, our same review will just rank up and even come to first position within Google. I've tested it using "Fetch as Google" option many times. It seems Google like reviews more without affiliate links.
So, at the moment I only put link to those reviews in which I feel I can earn good amount. If some company's sales are not upto the mark, I just avoid putting links. I also don't put links when I find out that the competition for the review of that company is high in search engine.
What is your opinion about it?

It looks to me that you have taken no notice at all of the WA training. We are told by WA - over and over again - that Google hates affiliate links so don't do it.

Dear Chris,
It looks like you don't read comments from other in detail.
Sure I know Google hate affiliate links. I'm not talking about putting various links within one page. What I'm saying is related with your discussion as above. As you say and even in training of WA say that it will be better to put links of respective company even we do the negative review of that company. So, what I'm saying is if we want that negative review come first page in Google, then it is better we should not put affiliate links of respective companies in those negative reviews (Means it is better to forget low earnings which we can made from those companies)
Hope now you understand what I mean.

I'm guessing there is some level of re-interpretation going on here. I'll try to unravel some of it, but this is messy in written form.

There's a difference between having a page "ranked", and having a page "with affiliate links". They do not have to be the same page.

Let's say you have 2 pages, Page "A" and Page "B". You do whatever it is that you need to do to get page "A" ranked, and you just let Page "B" do whatever it does.

In page "A" you can have an internal link (not an affiliate link) to page "B". That does not damage Page "A" ranking.

In page "B" have the affiliate link. Page "B" isn't ranked anyway, so the affiliate link does it no harm.

Dear Chris,
That is what I'm saying. We do negative reviews so that we can show people that company is bad and let them drive to our recommended products/companies by providing internal links to our recommend product page through that negative review page. About this I'm already clear. We are not talking about it here. I don't know why you are not understand me. What I'm saying is when we do negative reviews of some product or company, then putting link of that product or company within our respective review page will rank down our that review page little bit in search engine.
If we don't put our affiliate link within that review page and only put internal link to drive people into our recommended product page, then that negative review will rise up within the search engine and we get better traffic. So, what I'm saying is that there are both negative and positive points of putting affiliate links of negative reviews products/companies. Positive point is that we can get benefit from affiliate commissions even from our not recommended product as mention above within your Blog. But, the negative point will be that we may not get traffic from that review if that doesn't rise in the first page in Google. So, what I'm suggesting is that we can first try by putting affiliate link of our not recommended companies within that negative review page. But, later on if we find out that our review page is displaying in 2nd or 3rd page in Google, then it is better we delete affiliate link of that product so that it will have chance to come in first page. There is not point of writing reviews if we can't get traffic.
Hope now you understand.

This is the principle behind using redirects such as those provided by Pretty Link. There are other benefits, but this is one that others have frequently cited. It redirects directly, without requiring a Page "B".

What's your experience with redirects for affiliate links?

Dennis

I have mixed views on redirects.

Google has frequently stated its preference for "transparent links" ie the user can see clearly, in advance, the true URL of the page to which he will be taken. Any kind of "link cloaking" runs counter to that.

I'm not aware of whether Google is currently acting on that preference, but I would not be surprised to find out that it does, or that it will soon. To me this is just another Panda/Penguin waiting to happen.

On the topic of "pretty link", I could not find that plugin when I went hunting today. There are dozens of alternatives. Has it died?

You're right Chris. Google doesn't like cloaked links.

Matt Cutts was very clear about it at http://www.theshortcutts.com/ (neat site by the way!) Search for cloaking on that page, and check out the video Matt Cutt did on Aug 17, 2011. The bottom line is that Google considers cloaking to be a practice in which users are shown content which is different that that shown to Google bot. Clearly that isn't happening here; everyone winds up at the same landing page - bot and human alike.

Matt Cutts talks specifically about affiliate link redirects at http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml He didn't endorse them, but he didn't slam them either. A quick search for "affiliate" on that page brings you to the appropriate part of the interview. Heck, Google even provides a cloaking or redirection service to anyone who'd like to use it! Just go to https://goo.gl/

Pretty Link uses 301 redirects in exactly the manner you described (Page "A" -> Page "B"). That's exactly the same technique as is used to redirect SiteRubix content to your own domain when using the 'Move' button. If WA is good with it, I'm good with it too.

Yoast did a bit about the benefits of cloaking at https://yoast.com/cloak-affiliate-links/ I'll add one more benefit to those he listed. Pretty Link lets me create tracking links to verify clicks and conversion rates.

For what it's worth, Pretty Link (the free Lite version and Pro) is alive and well, and can be found at https://prettylinkpro.com/

The reason for my question was that I was curious to know if anyone had tested the use of redirects versus raw affiliate links. Do they work better - as Yoast seems to think?

Inquiring minds want to know!

Dennis

You've given me a lot of food for thought, and I'll be busy for a while on this.

One tiny quibble that caught my eye - WA/SiteRubix uses 301 redirect, as you say, but Pretty Link uses 307, if I'm not mistaken.

Hi Chris -

The truth of the matter is that both the Lite and the Pro versions will do 301 (permanent) and 302 / 307 (temporary) redirects. I like the fact that I can begin creating a web site with a 307 redirects on many pages which lead directly to a custom landing page at WA. The example I used in an earlier response was http://wealthyaffiliatecoach.org/earn .

When I want to change my funnel and direct traffic to an intermediate page (for example, a review page for WA, *before* going to the custom WA landing page), all I have to do is change that link in Pretty Link. That will automatically handle changing all the links which previously pointed directly to the custom WA landing page.

See https://prettylinkpro.com/features/ for more info about the 301 / 302 / 307 redirect capabilities of Lite and Pro.

It's a thing of beauty and a joy to behold! (imho ;-)

Dennis

Counterintuitive and very insightful. Thanks.

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