Keywords In Domain Names

39
14.2K followers
Updated

I frequently come across animated discussions, and earnest debates, about whether a domain name needs to be a keyword.

What amazes me is that so much energy is wasted on this subject, but no attempt is made to actually find out what the masters, Google and Bing, think and say about it.

Here's what those in the know have to say (late 2014):-

http://searchengineland.com/low-quality-exact-matc...

http://blocmarketing.co.uk/blog/keyword-rich-domai...

The upshot of it all is:-

  • It was helpful, once upon a time
  • The search engines are actively working against it.
  • It is far less helpful than it was, and gets less important every day
  • Poor content will get you binned, whatever the domain name
  • Content is king

to quote ...

"If you’re planning to buy a keyword-rich domain and then populate the site with poor content that offers no value whatsoever to people searching for your product or service, it’s not going to help you."

And what does WA say? This is Kyle, from way back in 2012 ...

"If you are not going to invest in the content quality of your website, it doesn’t matter what domain you own or what black hat strategy you are trying to implement, your rankings will suffer as a result."

https://my.wealthyaffiliate.com/kyle/blog/exact-ma...


Login
Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
icon
One Profit Ready Website
icon
Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training

Recent Comments

52

That is truly logical and should be to a lot people in Internet business.

Totally agree, but it seems to get missed.

Great

Sounds logical to me. ~Marion

Thanks, Marion.

You're right: Content Is King.

For sure.

Thanks for the reminder.

We all need these little reminders from time to time.

Thanks for this Chris!

My pleasure.

Yes, content is king, and as Matt Cutts from Google said earlier in 2015, it's now getting to the point where it's actually easier to be genuine than to fake being genuine,
https://youtu.be/u7cjkqmPXDg

I think I might be re-quoting that. I might even add it to the blog post.

I love the stuffed toys sitting alongside Matt. Very subtle. And that throwaway comment "... [users will] be unhappy that they found the site via Google." Wow! That is so telling.

Hi Marcus,
Just looked your Link. It says content now not available. Sad. Was looking forward to it.Never mind. Will look up Matt Cutts anyway.

Aarrggh, YouTube deleting accounts again.

Again? When did they do it before? Why? What were they trying to achieve?

I just meant in general. YouTube do delete accounts. Quite often I go to play a video someone has embedded on a webpage and it says the account was deleted. Probably too many copyright complaints, or being abusive to other users in comments.

But did YT delete it? Or was it the owner?

Oh I see, yes, they could have deleted their own account.

Thanks for this—common sense, really, but good to be well informed on what is really going down.

The problem with common sense, as has been said, is that it is remarkably uncommon.

Makes sense to me!

Glad it helped.

Thanks for this clarification, Chris.

Boy, that was a quick response. Thanks.

I'm your fan! :)
Plus it's been a question in my head. Lol

You got in so quick you probably caught me mid-edit so there might be more to the post than you saw.

See more comments

Login
Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
icon
One Profit Ready Website
icon
Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training