Keywords In Domain Names
I frequently come across animated discussions, and earnest debates, about whether a domain name needs to be a keyword.
What amazes me is that so much energy is wasted on this subject, but no attempt is made to actually find out what the masters, Google and Bing, think and say about it.
Here's what those in the know have to say (late 2014):-
The upshot of it all is:-
- It was helpful, once upon a time
- The search engines are actively working against it.
- It is far less helpful than it was, and gets less important every day
- Poor content will get you binned, whatever the domain name
- Content is king
to quote ...
"If you’re planning to buy a keyword-rich domain and then populate the site with poor content that offers no value whatsoever to people searching for your product or service, it’s not going to help you."
And what does WA say? This is Kyle, from way back in 2012 ...
"If you are not going to invest in the content quality of your website, it doesn’t matter what domain you own or what black hat strategy you are trying to implement, your rankings will suffer as a result."