Keywords In Domain Names

Last Update: July 12, 2015

I frequently come across animated discussions, and earnest debates, about whether a domain name needs to be a keyword.

What amazes me is that so much energy is wasted on this subject, but no attempt is made to actually find out what the masters, Google and Bing, think and say about it.

Here's what those in the know have to say (late 2014):-

http://searchengineland.com/low-quality-exact-matc...

http://blocmarketing.co.uk/blog/keyword-rich-domai...

The upshot of it all is:-

  • It was helpful, once upon a time
  • The search engines are actively working against it.
  • It is far less helpful than it was, and gets less important every day
  • Poor content will get you binned, whatever the domain name
  • Content is king

to quote ...

"If you’re planning to buy a keyword-rich domain and then populate the site with poor content that offers no value whatsoever to people searching for your product or service, it’s not going to help you."

And what does WA say? This is Kyle, from way back in 2012 ...

"If you are not going to invest in the content quality of your website, it doesn’t matter what domain you own or what black hat strategy you are trying to implement, your rankings will suffer as a result."

https://my.wealthyaffiliate.com/kyle/blog/exact-ma...


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Annie700 Premium
I am the same josh calderon!
Thank you Chris very informative :)
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ChrisGooden Premium
Ace. Now you're past that roadblock you can put the hammer down.
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joshcalderon Premium
Thank You so very much this is so helpful. I wasted almost 2 days trying to figure out what would be the best keyword to use for my domain...
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ChrisGooden Premium
Glad it got you past a roadblock.
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SupportWorx Premium
Yep. Common sense basically now. -Alexx
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ChrisGooden Premium
Sure is.
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jaydeb08 Premium
thanks chris
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ChrisGooden Premium
My pleasure.
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GUILIA ROMEO Premium
Very encouraging Chris.

Thanks so much for sharing.

God bless.

:)
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ChrisGooden Premium
Cheers.
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LelandBest Premium
<<--Taps finger to nose.... nailed it Chris! I've certainly gotten away from the days of worrying whether my domain matched my themed keyword structure. I've managed to brand several sites that stayed as far away from that as possible!

The mantra I used to spew out to everyone back when I was coding and programming CADD software was 4 simple words..

"Garbage in...garbage out!"

Keep'm comin' Chris!
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ChrisGooden Premium
That's a phrase I well know from my coding days. It worries me, though, that I can still count in hex.
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LelandBest Premium
1010101!
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ChrisGooden Premium
Oh they were the days.
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Nadina Premium
It's good to know. Thank you.
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ChrisGooden Premium
Glad it helps.
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JewelCarol Premium
So, high quality content is still king, lol. Thanks very much for sharing, Chris. ;))
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ChrisGooden Premium
Yes, quality is king and always will be.
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AlexEvans Premium
Hi Chris
Just starting on the internet journey so this information is gold. Start out with good habits and it is easier to keep a tidy house.Thanks for sharing this .
Alexander
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ChrisGooden Premium
Great to see you starting out, it's a fantastic journey and huge fun. As you say, start as you mean to go on and life becomes so much easier.
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HelenpDoyle Premium
And that is why your research and writing needs to be and look professional in a 'casual' way. You need to pass the 'Google' test and also keep readers interested. So never rush your articles and make sure everything is as spot on as possible before you publish. Never be afraid to ask for help to accomplish this.
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ChrisGooden Premium
Spot on.
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bradmiller Premium
I don't disagree with you at all - that is actually good news I think to everyone. One thing that may keep us from revising our view of its importance is that Jaaxy and other keyword tools still show the exact keyword or phrase domain extensions available com, org, net.
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ChrisGooden Premium
Life moves on. There will always be stuff going out of date.

Just because stuff is out there does not mean you have to accept and believe it.
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Pisquali Premium
That makes sense Chris, content is king.
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Timard Premium
That is truly logical and should be to a lot people in Internet business.
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ChrisGooden Premium
Totally agree, but it seems to get missed.
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DIVICAN Premium
Great
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MarionBlack Premium
Sounds logical to me. ~Marion
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ChrisGooden Premium
Thanks, Marion.
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tomarillotta Premium
You're right: Content Is King.
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ChrisGooden Premium
For sure.
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solidbase Premium
Thanks for the reminder.
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ChrisGooden Premium
We all need these little reminders from time to time.
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FionaD Premium
Thanks for this Chris!
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ChrisGooden Premium
My pleasure.
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Marcus1978 Premium
Yes, content is king, and as Matt Cutts from Google said earlier in 2015, it's now getting to the point where it's actually easier to be genuine than to fake being genuine,
https://youtu.be/u7cjkqmPXDg
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ChrisGooden Premium
I think I might be re-quoting that. I might even add it to the blog post.

I love the stuffed toys sitting alongside Matt. Very subtle. And that throwaway comment "... [users will] be unhappy that they found the site via Google." Wow! That is so telling.
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Teacher-G Premium
Hi Marcus,
Just looked your Link. It says content now not available. Sad. Was looking forward to it.Never mind. Will look up Matt Cutts anyway.
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Marcus1978 Premium
Aarrggh, YouTube deleting accounts again.
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ChrisGooden Premium
Again? When did they do it before? Why? What were they trying to achieve?
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Marcus1978 Premium
I just meant in general. YouTube do delete accounts. Quite often I go to play a video someone has embedded on a webpage and it says the account was deleted. Probably too many copyright complaints, or being abusive to other users in comments.
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ChrisGooden Premium
But did YT delete it? Or was it the owner?
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Marcus1978 Premium
Oh I see, yes, they could have deleted their own account.
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TheOldSilly Premium
Thanks for this—common sense, really, but good to be well informed on what is really going down.
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ChrisGooden Premium
The problem with common sense, as has been said, is that it is remarkably uncommon.
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CherylK Premium
Makes sense to me!
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ChrisGooden Premium
Glad it helped.
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suetay Premium
Thanks for this clarification, Chris.
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ChrisGooden Premium
Boy, that was a quick response. Thanks.
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suetay Premium
I'm your fan! :)
Plus it's been a question in my head. Lol
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ChrisGooden Premium
You got in so quick you probably caught me mid-edit so there might be more to the post than you saw.
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