Keywords In Domain Names

Last Update: July 12, 2015

I frequently come across animated discussions, and earnest debates, about whether a domain name needs to be a keyword.

What amazes me is that so much energy is wasted on this subject, but no attempt is made to actually find out what the masters, Google and Bing, think and say about it.

Here's what those in the know have to say (late 2014):-

http://searchengineland.com/low-quality-exact-matc...

http://blocmarketing.co.uk/blog/keyword-rich-domai...

The upshot of it all is:-

  • It was helpful, once upon a time
  • The search engines are actively working against it.
  • It is far less helpful than it was, and gets less important every day
  • Poor content will get you binned, whatever the domain name
  • Content is king

to quote ...

"If you’re planning to buy a keyword-rich domain and then populate the site with poor content that offers no value whatsoever to people searching for your product or service, it’s not going to help you."

And what does WA say? This is Kyle, from way back in 2012 ...

"If you are not going to invest in the content quality of your website, it doesn’t matter what domain you own or what black hat strategy you are trying to implement, your rankings will suffer as a result."

https://my.wealthyaffiliate.com/kyle/blog/exact-ma...


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FionaD Premium
Thanks for this Chris!
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ChrisGooden Premium
My pleasure.
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Marcus1978 Premium
Yes, content is king, and as Matt Cutts from Google said earlier in 2015, it's now getting to the point where it's actually easier to be genuine than to fake being genuine,
https://youtu.be/u7cjkqmPXDg
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ChrisGooden Premium
I think I might be re-quoting that. I might even add it to the blog post.

I love the stuffed toys sitting alongside Matt. Very subtle. And that throwaway comment "... [users will] be unhappy that they found the site via Google." Wow! That is so telling.
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Teacher-G Premium
Hi Marcus,
Just looked your Link. It says content now not available. Sad. Was looking forward to it.Never mind. Will look up Matt Cutts anyway.
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Marcus1978 Premium
Aarrggh, YouTube deleting accounts again.
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ChrisGooden Premium
Again? When did they do it before? Why? What were they trying to achieve?
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Marcus1978 Premium
I just meant in general. YouTube do delete accounts. Quite often I go to play a video someone has embedded on a webpage and it says the account was deleted. Probably too many copyright complaints, or being abusive to other users in comments.
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ChrisGooden Premium
But did YT delete it? Or was it the owner?
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Marcus1978 Premium
Oh I see, yes, they could have deleted their own account.
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TheOldSilly Premium
Thanks for this—common sense, really, but good to be well informed on what is really going down.
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ChrisGooden Premium
The problem with common sense, as has been said, is that it is remarkably uncommon.
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CherylK Premium
Makes sense to me!
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ChrisGooden Premium
Glad it helped.
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suetay Premium
Thanks for this clarification, Chris.
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ChrisGooden Premium
Boy, that was a quick response. Thanks.
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suetay Premium
I'm your fan! :)
Plus it's been a question in my head. Lol
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ChrisGooden Premium
You got in so quick you probably caught me mid-edit so there might be more to the post than you saw.
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