How Analytics Improve User Experience
Understanding User Experience
Paying attention to your User Experience (UX), could help you improve both your efficiency and effectiveness as a Digital Entrepreneur (DE).
UX is all about your visitors and audience. It is the reason for your purpose and will determine the speed and level of your success.
If you want to understand the building-blocks of UX, may I suggest that you refer to my May 11, 2020, post:
https://my.wealthyaffiliate.com/cassioftroy/blog/how-google-micro-moments-changed-your-game.
Welcome to Site Kit By Google!
In OEC Level 3, Lesson 9 you would have been introduced to tracking and understanding your traffic by Kyle.
https://my.wealthyaffiliate.com/training/online-entrepreneur-certification-making-money-level-3/a-crafty-way-to-earn-ad-revenue.
Jay also has some excellent training videos on Google Analytics. I highly recommend them.
I have been using Site Kit by Google for a couple of months now and it has been a key tool in helping me narrow down my search and deciding on a pin-point niche on which to focus.
If you haven't installed this plug-in yet, I suggest that you look into it, sooner rather than later.
Most Popular Content
Google Analytics has been instrumental in helping me determine my niche. As I began rolling out content to my websites, I paid very close attention to what keywords and posts were attracting the most views.
Most Popular Content in Google Analytics, lists your most viewed posts (higher to lower). This will guide you towards what attracts visitors to your site and more importantly, what keeps them there.
As you can see from the above, visitors are spending time learning about the company and what it does. This ranks as the most popular content on this website.
I am particularly pleased with this because this website drives referrals for my offline business and strategic interventions.
As a result, I have experienced a major increase in offline business for my company's interventions and business solutions.
What Engages My Visitors
The second Most Popular Content holds the key to determining what engages visitors when they visit this site.
It is a post about creating simple, daily habits to effect change and improve personal effectiveness. The construct of this post is what gives it the edge. The only useful resource missing is some video material that I will add soon.
The post has internal links, external links and is also linked to a Social Media campaign (Facebook, LinkedIn and Pinterest), aptly titled "A Glass Of Water".
Through the design of this single post, traffic has been going through the roof!
Time To Become Fully Interactive
This is a metric that I keep my eyes on constantly. A flawless UX is supported by the speed of your site on all devices - desktop and mobile.
My goal is to rest within the 90-100 (fast) band and I have been able to maintain this consistently.
So, as I move along swiftly to continue driving traffic to my websites, I will continue to refer to my Google Analytics to ensure that I maintain control. By using these analytics regularly,
If I am not progressing with the upward trajectory I expect, I can very quickly make any necessary adjustments I may need to.
Analytics can save you a lot of time, energy, money and heartache. If you are not yet using them as you should, I highly recommend that you start now.
Live Well | Travel Light | Change The Script | Love What You Do
Cassi
Recent Comments
33
Hey,
Absolutely brilliant post!! well thought out, well structured and extremely very helpful.....; but then for those who know you not a surprise.
I am so happy to hear that traffic is going through the roof and it has migrated over to your consulting business!! Couldn't have happened to a more focused, smarter and hardworking lady!!
I say inevitable as you don't do hit and miss!! ha ha ;
Very, very proud of you Cassi!!
Onward and Upward Soldier!!
R.
Rami!!
My dear, dear friend. 😊
Thank you!
You do know how I have taken my time to be direct and consistent these past months to get where I want to go.
It is truly heart-warming to see that my head and heart were aligned and my judgement was effective.
I am also VERY happy to share your success with you.
Success is even sweeter when you are in good company.
Have a wonderful day!
Cassi
You are most welcome easy when the one you are saying it to is most deserving!!
Thank you so much kind lady but I am two full months behind you I think!! so still a Rookie...; lols
I too am very happy as I said to share that success;
R.
Cassi,
You have always been and are one classy lady, as only a classy lady is able to reply in that way!! ha ha'
R.
I am so happy for you! Great work! I am bookmarking almost every single blog you write due to the clear and precise language explaining easily what you do to get closer to your goals.
It also triggers me to think in other directions, producing new ideas and keywords.
Thank you for your fantastic inspiration to all of us. I hope to be able to provide similar kinds of inputs to the WA community myself.
kind regards,
Roy
Roy, I had to take a deep breath and read again.
Your comment is humbling and I feel so very honoured.
Thank you very much.
Things brings me as much joy as my search engine rankings. 😊
Remember, if there is anything I can do to support you and guide you along your journey, do not hesitate to let me know.
We are here to support each other.
Have a great day!
Cassi
See more comments
Cassi, you never cease to amaze me. You're. on a roll.
If I could borrow you just for one day. I 'll clear up all of my hiccups.
Imagine, I'm writing this three years later.
Thank you my dear.
Maxine
The good thing about WA is that you can search at any time and find help with issues, questions and simple inquiries, Maxine.
I am happy that you found this blog post useful.
Reach out any time.
Cassi
I will when it gets too tough, my friend.
Maxine :)
🙂👍
❤️