Have You Defined Your Ideal Client AVATAR?
If You Can't Define It . . .
. . . you can't manage it.
This is a mistake that I see far too many of our members making.
Take the time to clearly define your market, niche and your Ideal Client Avatar. Drill down and get this nailed and you will be sailing away in the breeze.
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Doing this one thing totally changed the game for me in 2022.
Your Ideal Client Avatar Changes
As you grow and evolve, your business will too. That means you have to be on the ball when it comes to updating your Ideal Client Avatar.
Make sure that it is congruent with who you are - your mindset, goals, ambitions - and then keep investing the time and effort to get you there.
2023 will be a phenomenal year!
Remember: If you do not have your niche and Ideal Client Avatar nailed down yet, this is the best time to Change Your Script!
Cassi
Recent Comments
49
Hi, Cassi
Great post!
I have a pretty in-depth profile of the ideal client avatar for my guitar site.
I use GSC, GA, Microsoft Clarity, & various market analysis reports.
For example my research indicates my average client is:
Predominantly male
Age range 16 to 60
Musical genres -Rock, Metal , & Blues
Likes in-depth product review articles more than informational (how to) articles
Prefers Facebook and Twitter, over Pinterest
Big YouTube product review and guitar lesson presence
Major geographic concentration - USA > Canada > England > Australia
American-based sales - Sweetwater Music > Guitar Center = Amazon
Ad preference- Musical instrument, travel, sports, fashion
Frank πΈ
This is precision, Frank!
Thank you for sharing.
It will help our other members zero in on what they need to do.
Cassi
A fantastic reminder here Cassi!
Without knowing who our target is and what they wish to know, it will be very hard to proceed...
Take care my friend and I wish you a fantastic festive season!
πππ
Yes, I agree, I'm ready for 2023. Thanks for the reminder about doing this ideal client, avatar.
I think that mine is okay, Cassi, but a good reminder, no matter what!
Happy Holidays!
Jeff
Great article! Thank you for the always necessary reminder to focus on solving a problem for your client rather than just providing information about your niche. If you understand who they are and what problems they have, you will have a much easier time writing compelling solutions for them. In turn, earning trust and making conversions.
Classy Cassi,
Wow! This is major information. Got a lot to do to catch-up. Thank for keeping us on our toes.
Rachele
See more comments
There is only one thing that is permanent in the world, and that is change. If we are not open to change, we will not be able to develop further our business ventures or evolve as persons in the private sphere.
My avatar is in the making as I have rebooted my online efforts. Currently, I have noticed that my avatar looks a lot like me, except for one thing, it has been predominantly female.
After rebooting my business late this autumn, it will be interesting to see if my avatar is changing or stays more or less the same.
I think it will shift quite a bit, due to some changes in the focus to more of Zen and martial arts as a foundation for online business and success in life in general.
Keep being awesome, Cassi!
Roy
Evolution is absolute, as conflicted as that may sound, Roy.
When I became a Lay Tibetan Buddhist in the late 90s, in New Zealand, I became aware of the duality of life.
Birth - Death
Black - White
Pain - Joy
Happy - Sad
Pleasure- Pain
An important aspect of living a full and congruent life is aligning with these pages that we will all go through.
Martial Arts teaches us to work with - not against - these movements.
There is a lot in there for you to own and benefit from.
I look forward to all your successes in 2023 and beyond.
Have a blessed Season. π€
Cassi
Awesome insight and value, Cassi :-)
Yes, the duality of life goes strangely enough, un-noticed for many of us.
Wishing you and your love ones all the best for the Holiday season .
Roy
I hope that you are enjoying a great Season, Roy. π€
Cassi
I have taken the time to step back, breathe and enjoy family and friends. Also enjoying the Season with movies, snow, and my favourite people in the world :-)
Ancient mysteries and good books are also at the top of the list
Roy
Same here, Roy.
We are having a great time in Florida with family and friends.
Have a wonderful New Year!
Cassi