Jaaxy.com Keyword Data Explained

Last Update: November 10, 2012
By popular request and to answer many questions that we get on a daily basis I would like to explain differences that you may see when comparing Keyword statistics from Jaaxy.com to other keyword tools on the market (Including the Google Keyword Tool).

Jaaxy data is a mash-up of data derived from Google, Yahoo, Bing, Live, and other major Search Engines. It not just Google Data. Many people compare the data that is provided by the Google Keyword tool to Jaaxy and question why there can be a difference in the search and traffic estimates.

First I'd like to explain that traffic estimates and searches on the Google Keyword tool are completely useless as they inflated. Some keywords from the Google keyword tool will tell you that you will get millions of searches a month. There is absolutely no way that you are going to get millions of searches from a single keyword, even if you could get ranked for it. Secondly, the Google Keyword tool, or any other keyword tool on the market does not give you the SINGLE most important piece of data you need with regards to getting rankings.

I'm referring to QSR or Quoted Search Result..

Whether search estimates differ or not between other keyword tools and Jaaxy, this is irrelevant. QSR is what you need to know to get ranked, and you can only get this at Jaaxy.

Please do not confuse QSR with "competition" that you see within the Google Keyword tool because they are not the same. In the Google Keyword Tool, competition is "Advertiser Competition", not "Website Competition". Website competition or (QSR) is super important when you are researching keywords that you want to get ranked for in the Search Engines. A keyword with less than 400 competing websites (QSR) in Google, means that you have a very good chance of getting ranked.

Another point that I've always said over the years is that you SHOULD NOT choose a keyword based on traffic estimates. You choose keywords based on relevancy to your audience, and website competition. There is absolutely no difference between a keyword search estimate that says 1 million searches per month, and 1 thousand searches per month. Bottom line is that the keyword is a great one if the QSR is within the correct range of less than 400. Traffic estimates are just that, estimates, and you should not choose your keywords based on monthly searches.

We do recommend choosing keywords that have more than 100 searches a month so that you will get SOME traffic, but even that is not a rule set in stone. I’ve seen many, many occasions over the years where a keyword tool will spit out 0 monthly searches, but the keyword actually does get searched and produces traffic.

To recap:

  • Jaaxy keyword search results may vary from other keyword tools including the Google Keyword tol simply because Jaaxy results are are pulled from a variety of Search Engines. Remember, Google is not the only search engine out there where you will get ranked
  • QSR is the single most important piece of data you can have as it tells you how many websites are competing in Google for the particular keyword. Although QSR is derived from Google search results, if you choose keywords based on QSR below 400, you will rank well in all search engines.
  • Do not choose keywords based on traffic estimates. Rather, choose keywords that are relevant to your audience, and have below 400 competing websites (400 QSR).

I hope this clarifies a few common questions about data from Jaaxy.com, and Keyword data in general. Cheers!

Carson
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CarolDutsch1 Premium
At the beginning u said use keywords with a QSR of below 100 and now u r saying 400 and below. Y the change, is it because our sites have progressed further?
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Lodge Premium
Hey Carol,
Just throwing this out there, my understanding is SEO under a 100 and QSR under 300 to 500. I study Jaaxy kind of close and that is what I found to be true. What do you think?
Sincerely,
Curtis
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CarolDutsch1 Premium
Thank u
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kaizedo Premium
Awesome explanation,.. but thoight I'd just point out a couple of typos:

Under "To recap:"
"the Google Keyword tol simply because Jaaxy results are are pulled "
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MarvH Premium
Thanks Carson, Now I understand it a lot better.
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acrawford131 Premium
How do i bookmark a particular post that I would like to come back to?
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giludi Premium
You can bookmark this post as every page or website. Where is depending on your browser.
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acrawford131 Premium
Thanks giludi. I was hoping there was a way to save or bookmark this page within my Wealthy Affiliate account. Like some sort of way to save posts that I would like to come back to within this platform, not necessarily just on my computer. That way, regardless of where I am when i access my wealthy affiliate account, i can just log on, go to my saved posts and review those that are important to me or that I would like to refer back to every now and then as i work on my site.
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AndreDaniel Premium
There is a star icon to the left of the blue cog below the post title. You can use that to save pages for later referral.
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jastewart Premium
as Behealthy said, you can use the star at the top of the page. It is white, when you want to save something click on it and it will turn yellow. In the pop up box add a phrase (tag) - eg: "jaaxy keywords" or jaaxy qsr" and when you want to retrieve it, go to te search box at the top of the page. Type in "jaaxy" and any posts that you have starred about jaaxy will appear on the list with a yellow star next to them.
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manie187 Premium
Thanks Carson this has cleared up the air for me!
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Jfrancis4 Premium
Hi guys,
I'm fully understanding the QSR and traffic elements of the Jaxxy tool, but how do you interpret the SEO power column? What creates the results and what do they mean? Thanks in advance,
John.
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Kyle Premium
This is based on the nature of the keyword (short/long tail), the quality of the keywords in terms of competition and the amount of traffic that it is estimated to receive. The higher the number the better.
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Jfrancis4 Premium
Awesome, thanks Kyle!
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Kyle Premium
No problem, any further questions do let me know.
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yvy1 Premium
I'm a bit late here but just wanted to note, I had been using Market Samurai and notice this:
1. Competition results are also very different than Jaaxy (I have fully paid for both programs) I want to blindly follow Jaaxy's results since they are more convenient for me, but does this mean that what I thought about MS has been wrong all along? What Jaaxy says is a good keyword, MS says no way.
2. We have to also take into account the natural way of typing a keyword. I notice in Jaaxy "Holistic remedies dogs" has great numbers, but who types it like that. "Holistic remedies for dogs" would be the term yet now that gives me bad numbers.
3. QSR is "quoted" search results. If no one searches using quotes, then why is it relevant?

I've been searching for clear answers to this fora while now. I'm stuck in this phase of my website. I am afraid to continue on with possible bad keywords.
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Carson Premium
MS does not have the data that we do at Jaaxy, they do not have competition data (QSR) and they most likely inflate their keywords. Without Competition data, having a keyword tool is a complete waste of money and your time. I have yet to find a keyword tool out there that has any data that you can actually benefit from. Kyle and I built Jaaxy (although we had no name for it back then), for ourselves to do keyword research because NO keyword tool had the data that we wanted or needed as affiliates. We decided to open Jaaxy up for sale simply because we saw many members at WA being misinformed by other PAID tools like MS (and others).

Quoted Search results has nothing to do with a user searching in "Quotes". It's simply a metric that we learned years ago that tells you HOW Google ranks results. QSR determines how many websites are ranked for a specific phrase. Again, has nothing to do with a user doing a search. If the QSR is below 400, you'll get ranked on the first page every time if you've got relevant content.

About "Holistic Remedies Dogs", no, someone may not search for that, but it doesn't mean that it doesn't get traffic. SOME people do obviously search for that because we're get our data from the most reliable search engines in the world.

Keep in mind.. we recently fixed a bug where you could type in gibberish keywords and it would say that the keyword would get traffic. Now these gibberish keywords will not show search data.. This was a rare bug, but I wanted to mention it.

Anyway... Jaaxy is a tool you can rely on and I do not put any value on any other tool out there as the owners usually have no idea what they are doing and they are not internet marketers by nature. Thus they do not know what data is important.

Carson
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yvy1 Premium
Thank you so much for the in depth explanation. I will use QSR as just a metric and not think so much into it. What was confusing me was that blog posts describing Jaaxy would say "QSR tells you the results of your keyword when someone types it in quotes" and that was confusing the heck out of me!

I have a website that I"m trying to revive that is purely ecommerce. Produtcs I'm dropshipping. Not a lot of quality content because I'm not really blogging about it or offering solutions to problems. (They are lamps). Will the QSR metric work for that kind of site, too? (If I add to the product descriptions) OR will that work mostly for sites with lots of content/posts/articles?
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bellaes Premium
I am also seeing the same results.
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Kyle Premium
If you have a weak base of content, regardless of the keyword you are targeting, you are going to have a difficult time ranking. Google wants to deliver content that will help people not that will get them to buy stuff. Just remember that.
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Kewl Web Premium
Thank-you Carson. I was looking for answers to some keyword questions today & you have answered them all. Cheers.
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Carson Premium
Good Stuff Devan! Great to know that you're using Jaaxy because it's a very powerful tool and will get you a ton of rankings.
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Kewl Web Premium
Thanks Carson. I haven't signed up yet but I will be as soon as I get to the keyword research part of the WA Boot-Camp.
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Frank Wyatt Premium
Here is a question. Say a keyword has QSR of 2 and a SEO power of 88, whould this be good to go after. I dont know why the SEO power is so low with 2 other sites trying to rank.
Thanks
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DomW Premium
the SEO power could be low (although 88 is actually pretty good) for a number of reasons. Maybe there is also low monthly search numbers, or maybe the keyword is very long tailed and other more relevant websites will appear for that search. Either way, 2QSR and 88 SEO power is good
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Carson Premium
When choosing keywords, any keyword that is relevant to your Audience than has lower than 400 QSR is an awesome keyword. We do not suggest choosing keywords based on traffic, because traffic estimates are just that...ESTIMATES. In many cases, AWESOME keywords show very little monthly searches, but they produce a ton of traffic.

As a rule of thumb, if the QSR is below 400, and the keyword is relevant to your niche, then it's a good one.
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TheApril Premium
I audited some of the keyword lists that I got from Jaaxy that were supposed to be high traffic with low competition. Using my Jaaxy account, not once did I get anywhere close to the same results shown on the list.
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Kyle Premium
Did you get ranked within the 1st 3 rankings in Google.com? All keyword tools are an estimate and Jaaxy is by far the most accurate data of the bunch out there as well pull data from ALL of the search engines and we have implemented algorithms that improve the accuracy (sometimes google gives inaccurate results via their API).
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TheApril Premium
What I mean is that I took the keywords from the list and searched Jaaxy for it to try to recreate the results. I could not recreate the results with any of the keywords. What I mean is keyword xyz is supposed to have xxxxx traffic according to the list. When I searched for it, it had xx traffic. Don't get me wrong, I've used the heck out of Jaaxy and enjoyed it. However, I did find it concerning that I could not recreate the results of the keyword search.
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Kyle Premium
Keywords are not static, the data will change every month as the data actually changes. Competition increase or decreases and traffic does the same from month to month. Our searches are "real time" meaning we give you the latest data if you do a new search. If you search within days the data will likely be the same, but months apart searches will vary.
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TheApril Premium
OK, that makes sense. Thanks for clearing that up.
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This is really something to consider, I have noticed that there are several different ways to gather and interpret this data. It even seems to depend on what you are looking to do, lets say that you wanted to build an adsense site vr's a sales site. There are folks out there that discuss this and one says that you need tens of thousands of searches per month and the other will tell you not to look for more then a couple of thousand search per month. There are even issues with global searches vr's local searches. To make this even more complex there is more then one source to obtain this data from,not to mention the data that is presented can be done so inaccurately or in a manner that isn't fully explained and makes it just that much more difficult to understand correctly. Now over all, I have personally come up with what I want in this area, me personally, I like to go for lot's of monthly global searches for adsense sites and a whole lot less monthly local searches for a sales type of site. I have a range for each that I like to stick around,but I'll keep that under my hat. If it really interest you to know exact numbers that I go by, I'd be willing to talk about it with you individuality. All in all it's something to learn and that takes time.
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Kyle Premium
Traffic is meaningless if you can't get ranked under that search term. Competition should be the first and foremost variable that you are looking at.

You are far better off having 1st page rankings with 10 search terms that get 10 clicks per month than you are being on the 2nd, 3rd or 4th page (or higher) with 10 terms that get 1,000 searches per month.

To be honest, if you aren't getting first page rankings then you need to reconsider what you are doing in terms of SEO. Competition before traffic any day of the week, regardless of the "type" of site you are trying to create. Revenue is the byproduct of traffic.
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Nice post. The same important info, QSR, can also be found on the WA tool but its called "competition." Just click view results and you'll find out how many people are targeting that keyword. I wish it would show the results straight off without having to click anything like Jaaxy, but meh, still get the important figures ;)
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Alan Hocking Premium
Hi gang, Can you just clarify the below 400 bit for me. For example if a keyword has a QSR of 425 but was very relevent to your niche would you use it or keep searching till you found something similar below 400? IE: Is 400 the absolute maximum to get first page ranking?
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DomW Premium
it's been done with higher but for beginners it is easier to do it below, however if it was realy really relevant and the other sites weren't particularly good, i would still go for it. What is the "SEO" power for that keyword?
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Alan Hocking Premium
Thanks Dom, I didn't have a particular keyword in mind it was just a general question but you've pointed out that I need to also take other factors into consideration as well so thanks again
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DomW Premium
ok, well if a keyword has above 90 seo power on jaaxy i would definitely go for it with a page or post and/or article, if it is like 80-90 it would depend on the qsr for me
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Alan Hocking Premium
Thanks starting to make more sense now
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DomW Premium
yeah, there isn't really an exact formula, it is mostly trial and error and developing your own rules, but at the end of the day if you fail to rank for a keyword you haven't lost anything
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SkipInReno Premium
I understand the basics of Jaaxy. Is there training for the other tabs (Competition, Website SERPS, Affiliate Programs and Brainstorm). On the surface they make sense. I'm wondereing if there are specifics I should look for
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SkipInReno Premium
Another Question: I found a keyword that makes sense with the following numbers: 3947/671/111/Green Light/97. Domain available. Would you jump on that. 1st number seems high compared to the rest of the numbers.
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rechest1 Premium
Every keyword that I have ever pulled from jaaxy with a low QSR that I've written an article on has ranked for me every time...Jaaxy spits out some pretty reliable data.
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DomW Premium
less than 100 QSR is basically automatic page 1 rank
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DomW Premium
It took me a while to figure out the difference but once I finally did I realised why Jaaxy was so good, thanks for clearing this up for a lot of people Carson!
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Kyle Premium
What is QSR again?

Anyways, just wanted to add a few points of importance here.

QSR. The closer the QSR is to 0, the better. That is, if I find a keyword that has a QSR of 95 and one of 395, I am more than likely (99% of the time) going to focus on the lower competition one first. The lower the QSR, the more likely the rankings. And remember, we are going for rankings here.

Carson also made a point on low search volume keywords. Just because Jaaxy.com (or Google) tell you that you are going to get little to no traffic, it doesn't mean that you are not.

No keyword tool is perfect in terms of monthly searches and if the author of the 50 shades of gray article (on StreetArticles.com) listened to the low search volume under that term, they would have missed out on 1,000,000 article views and $10,000's in earnings for their 30 minutes of work. Just an example, but someones for predictive or "green peach" keywords, the monthly search volume just won't be there yet.
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Shawn Martin Premium
Thanks for the clarification Carson. there have been a lot of questions on this.
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Carson Premium
You are welcome! Next time we'll have an official post to direct people to ;)
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jjonas Premium
In regards to QSR, I use some other keyword research tools as well as Jaxxy. What if the 400 or less competing websites have a high pr, optimized really well etc. I know that Market Samurai allows you to look at the sites that way. I am a newbie and just looking for the best tools out there.
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Carson Premium
At Jaaxy you can look at the Page Rank of a website by using the Website Tab. You can learn all about the keyword density, page rank, meta tags etc. Jaaxy has everything you need.. Go ahead and give Jaaxy a try because it's free for the first 30 searches.
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reefswimmer Premium
thx for this, Carson. Your posts always show such a depth of research/experience.

And now if you would, help me understand the term QSR (Quoted Search Result) . What's the history of that term, which feels quite enigmatic to me... just doesn't seem at all self-evident .

who came up with the term?
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powell-m Premium
Google loves Google. Jaaxy works for me.
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