How to Engage Your Readers With Good Titles
I've been working as a freelance writer in Upwork for quite a long time now, I believe it was still oDesk at that time when I first landed a job in that place. From then, I've been learning various styles and techniques that I have been applying to my writing as of today.
One particular thing that I took notice of is how effective titles can draw attention, get you more clicks, which is converted into valuable traffic by people who are actually interested to read what your post is all about.
While I still am no expert in the writing field, I will share with you some tips on how you can express your post through engaging, and profitable titles.
Benefits of Good Titles
- Good for your PR points
- Attracts readers to click on your link
- Gets people to re-visit your site from RSS feeds
- Helps you gain new readers
Effective Use of Titles
Demand Attention - Good titles seem to make the reader want to click it. It's like tricking the readers into thinking, "hey, this guy has info that I can't find anywhere else". To do this, you can use controversy, big claims, shocking events, or confusion.
example: "Why You're Still Fat" - uses the controversy approach
Keep It Short
40-50 characters is often the ideal length of the title. It's enough to portray and describe what's in your post, and readers won't get tired from reading so much at title level.
Yes, keywords once more. Think of how you can incorporate your keywords into your title in a way that would get you more clicks, and more interested readers. Remember that words placed at the start of the title is more important than the last word.
The title should at least give an idea of what's in the post so readers can decide if it's worth the time to read it. If they find it too vague, they might not click your link at all.
People usually search for something that they need, such as answers or guides. Make use of "how to" and "Why" in your titles if applicable
Good titles sometimes take a few revisions or take time to make. Don't fret if you can't get it right easily. You just need practice.
Again, thank you for reading, and I hope you found this post useful.
Also, if you're into health and wellness, visit my site: http://thehealthyopinion.com, feedback would be greatly appreciated :)