Why You Shouldn't Rely On Just One Product

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10.5K followers

Hey all.

So in 2013 I focused mostly on one site, and that site focused on one product.

Sure there were other products I reviewed and other things I got affiliate sales for, but it was mostly just one product and I did pretty well off it.

At the beginning of this month, I found out that the product was being discontinued.

WHAT??!!

I was the number 1 affiliate for this product (thankyou, thankyou), and my earnings were going *pop* in a matter of days.

After I finished hyper-ventilating, I started searching for alternatives. The one thing that came to mind was "How could I have been so stupid as to rely on just one product?".

If it's your own product, then fair enough.

Another thing that annoyed me was that I had invested about $300 in paying a professional writer to produce a series of review posts using the product and sharing her experiences, about 1 week before the final post was due, the product isn't being continued anymore.

Yay!

Anyway, I've now switched promotions to 2 or 3 other products (not making that mistake again), and one product is actually performing better than the original, making 7 sales in 7 days, albiet for a smaller commission.

I think in the long run I might well be able to turn this into increased earnings...but one thing I'm going to make sure is that I don't just rely on one product!

How Do You *Focus* On Multiple Products?

It's kind of hard though, because you want to direct all your traffic to the same review posts and product pages to make sure you maximize, how can you do this if you are sending them to multiple places?

1.) Test like mad!

2.) Have a "what are you interested in?" intermediary page, which links them to various different products depending on their need (this is also great for increasing time on site and pages per visit).

3.) Write "review" pages to get you ranking in Google for various different terms, making sure people are attracted to multiple review pages and checking out multiple products.

Every cloud has silver lining etc, and having success with a new product is great, but for those of you out there with all your eggs in one basket, be warned!

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Recent Comments

50

Good point, that reminds me of the "How To Run Your Car On Water" niche, it was huge when all these clickbank guide came out. I wasn't making lots of money, but it sure did hurt a lot of people when Google squashed it.

Does it work?

lol, still to this day not 100% sure.

Sounds kinda like the "free electricity" Tesla products

LOL. I've seen that product and wondered what it was about. Why did google crack down on it?

Nobody knows why, but it was probably because so many people purchased these guides and it was gaining traction in the media.

These guides may have been total BS and maybe that's why they deindexed everything. Or perhaps they got told or paid to de-index all these sites advertising the guides/products.

Not related to the guides, you can find many videos online covering this topic, but either way, if it's real or not real the people controlling the oil and governments would never let anything like this progress.

Try to focus on creating "multiple" streams of income. You never know which streams will dry up and which streams will turn into rivers.
I fully agree with having your own product(s). You have more control in every aspect.

Yeah, I'm terrible at focusing on one thing anyway!

Ouch! I'm glad you passed this along. I just hope the few businesses ive decided to affiliate are here to stay. Maybe I'll start looking around for some others. I wish I wasn't so afraid of amazon. :/

Thanks for the advice.

Patty :)

Don't be afraid of Amazon. Also, me and WA are going to be here for some time, so no worries there ;)

Thanks for sharing your experience and advice. It's a good reminder for everyone here. Jane

Learn from my mistakes :)

Good insight, thanks.

You're welcome!

Well said Dom. It is sort of like diversification in stocks or buying only gold or only silver. I am sorry that your one product pooped out but that you found a better performer.

Yeah I agree with you, safety first!

Thanks for sharing. Someone asked about have eggs in one basket. I think when you have not experience in this of business and are just beginning that you need to concentrate on one product and go with it. Once you master that then go on to other products. Glad to hear you are back on your feet running again. Debbie

yeah good point, as a beginner it is definitely good to start off with one thing!

Thanks DomW. That's a good perspective. Nice sharing.

No problem!

I found out that, after a long while, having more than one campaign without getting the one going first has always led to unfinished projects. Not that a website is ever finished, but that's just been my anomaly with this. I did not start making any money at all until I dropped all but the one.

Once able to get that one going, then I have plans of moving on to other campaigns that were running but can then be handled.

If Wealthy Affiliate ever went down, my entire online presence would completely drop off. There are other alternatives, but not very good ones compared to WA. It's my dire hope nothing major happens to WA, nor do I expect it any time soon, but you are right.

As soon as it is feasible to do so, by all means - a second site up and running. As for myself at this point in time. I can't handle more than one campaign.

Well you don't necessarily have to have multiple campaigns, but you could always have more than one product page and a couple of funnels on the go. Still focus on one campaign but have something else in place should something go wrong.

Thanks for sharing this experience with us Dom. It's well written and is a good reminder that anything can happen in the future.
Bill

cheers Bill, hope it helps in some way in the future!

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